Messe Berlin (Singapore) has unveiled plans to
launch a travel trade show for the MICE industry.
The inaugural MICE Show Asia 2019 will take
place at the Sands Expo & Convention Centre at Marina Bay Sands
from 16 - 18 October 2019, and will be part of ITB Asia’s already
extensive number of events.
Messe Berlin says that MICE Show Asia 2019 will bring
together participants of which 47% are from MICE Agencies, 26%
from Corporates such as Meetings & Incentive Planners, 15% from
Professional Conference or Exhibition Organisers, 9% of attendees
will be from Association buyers, and 3% will be present as
“The MICE sector in APAC
continues to thrive, with the region expected to witness the
highest growth rate in the next 5 years. After successfully organising ITB Asia for 12 years, we noticed the fast-growing
demand for the MICE and corporate travel segments. MICE Show Asia
2019 seeks to capture this growing demand and I am confident
participants will gain the highest value at this show,” said
Katrina Leung, Managing Director of Messe Berlin (Singapore), the
organiser of MICE Show Asia.
MICE Show Asia 2019 will feature speakers
who will share market insights, ideas, and inspirational
case studies. Some
of the topics that will be discussed at the travel trade show
include 2020 forecasts for the global meeting and events
industries, the digital transformation of the meeting and events
industries, and the innovative use of technology to captivate
Messe Berlin is working with prominent
trade partners such as the United Networks of International
Corporate Event Organizers (UNICEO) and Professional Convention
Management Association (PCMA) etc. to enrich the conference
content and bring buyers onboard.