British Airways’ upgraded First Class will take to the skies
on 31 March, featuring new bedding, amenities and menus.
First customers will be offered new male and female loungewear designed exclusively
by luxury British fashion brand, Temperley London. The loungewear
will be coupled with bespoke British Airways amenity bags,
featuring Temperley’s “Star” design. The bags will be filled with
products from Elemis, including
products from the highly sought after Ultra Smart Pro-Collagen
The airline’s chefs have designed new a la carte menus that focus on fresh seasonal
ingredients of British provenance. The new menus will be served on
bone china crockery, designed exclusively for the airline
by high-end British tableware designer, William Edwards. The new
tableware will be accompanied by contemporary cutlery from Studio
The airline will also introduce a new signature
afternoon tea service, showcasing the great British tradition of
high tea. The menu will include a selection of sandwiches,
delicate pastries and scones, as well as a wide range of tea infusions.
As part of the changes, British Airways is also
investing in new Dartington glassware. Travellers will be able
to enjoy the airline’s fine wines and champagnes from
sophisticated stemware, while soft drinks and spirits will be
served from cut-glass tumblers.
British Airways’ Director of Brand and Customer Experience, said,
“As part of our £6.5bn investment for customers, we’re changing
parts of the travel experience in our First cabin. Our teams of
designers, chefs and customer service experts have carefully
thought through the details we know matter most to our customers. In this, our centenary year, we’ve sought out some of the best
British designers and manufacturers to work with to ensure
travelling in First with British Airways is an unforgettable
The airline’s First customers will benefit from an
improved turndown service thanks to
new 400-thread count bedding, accompanied by a foam fibre mattress
topper. Customers will also receive a new
day blanket and bolster cushion.
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