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Thu, 7 Feb 2019

American Airlines Unveils New Amenity Kits

American Airlines has unveiled its new premium amenity kits which will officially take to the skies mid-February.

The kits were designed in collaboration with This is Ground, Athletic Propulsion Labs and STATE Bags and feature products from Allies of Skin, Zenology and Baxter of California.

American Airlines' international First and Business CLass amenity kits designed by well-known leather accessory company This is Ground. Features skincare products from Allies of Skin. Click to enlarge.

Color rotations and products vary depending on cabin, however each kit includes the essentials: an eye mask, earplugs, a toothbrush and toothpaste.

“American is always exploring ways to innovate and make our customers’ travel experience more relaxing and enjoyable, especially on long-haul flights,” said Janelle Anderson, Vice President of Global Marketing for American. “The changes we’ve made to this year’s amenity kits were driven by our customers’ feedback about what they desire and value while traveling. Our goal is to curate an elevated and restful travel journey, and our new amenity kits are an exciting piece of the onboard and our overall brand experience. We’re thrilled to partner with these brands and offer customers a fresh, modern collection of premium inflight products.”

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