Thu, 7 Feb 2019 |
American Airlines Unveils New Amenity Kits
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American Airlines has unveiled its new premium
amenity kits which will officially take to the skies mid-February.
The kits were designed in collaboration with
This is Ground, Athletic Propulsion Labs and STATE Bags and
feature products from Allies of Skin, Zenology and Baxter of
California.
Color rotations and products vary depending on
cabin, however each kit includes the essentials: an eye mask,
earplugs, a toothbrush and toothpaste.
“American is always exploring ways to innovate
and make our customers’ travel experience more relaxing and
enjoyable, especially on long-haul flights,” said Janelle
Anderson, Vice President of Global Marketing for American. “The
changes we’ve made to this year’s amenity kits were driven by our
customers’ feedback about what they desire and value while
traveling. Our goal is to curate an elevated and restful travel
journey, and our new amenity kits are an exciting piece of the
onboard and our overall brand experience. We’re thrilled to
partner with these brands and offer customers a fresh, modern
collection of premium inflight products.”
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