Thu, 7 Nov 2019

Name Change for CTrip

CTrip has officially changed its name to Group Limited began trading under its new name on Wednesday.

Founded in 1999, the company has grown to become a leading provider of online travel in China and Asia, claiming to have approximately 400 million users.

CTrip has officially changed its name to Click to enlarge.

The company says that over 35% of its total revenue and 100 million users on the company's platforms can now be attributed to its business outside Mainland China, including Australia, where was officially launched in March of this year.

“Twenty years ago, we started our journey with our first call centre in China. In 2013, we embarked on our second journey with our 'All-In-Mobile' strategy, which saw 80-90% of transactions move to our mobile platforms,” said Group CEO, Jane Sun. “But our mission of delivering the best experience to our customers has never changed, and now it’s time for us to set out once more, with our sights on ‘making every trip the perfect trip’ for customers across the globe.”

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