Shandong Airlines (SDA) has signed an agreement with
Sabre for several of its retailing solutions.
Under the deal, Shandong Airlines will leverage
Sabre AirVision Schedule Manager and Sabre AirVision Fares Manager
to help drive revenue optimization and accelerate how the airline
competes in the Asian market.
A spokesperson from Shandong Airlines, said, “As Shandong Airlines continues to evolve to
cater to the growing needs of travellers in and around China, we
recognize the value of onboarding innovative technology solutions
from leading technology providers like Sabre to bolster our
commercial management capabilities. The intelligent solutions the
Sabre Commercial Platform has to offer will fuel our business
strategy and help to set ourselves apart in the highly competitive
environment in which we operate.”
Founded in 1994, Shandong Airlines is based at
Yaoqiang International Airport (TNA) in Jinan, Shandong, China.
The airline operates a fleet of 124
aircraft mainly on domestic trunk routes from Jinan, Qingdao and Yantai to major cities in China.
SDA's current route network covers over 60
destinations in 7 countries and includes countries such as
Cambodia, India, Japan, South Korea, Taiwan and Thailand.
Schedule Manager will empower schedule planners to be
more confident by generating intelligent insights, enhancing
management reporting capabilities and improving analytics.
The adoption of Fares Manager will allow the carrier to
monitor and change its fares quickly and efficiently, making
fare filing much easier and accurate.
technology will also help Shandong Airlines with the
management of private contracts and help to generate tangible
business intelligence to significantly improve the airline’s
“Sabre is a global company that
prides itself on offering a localised approach to its customers.
With support from our team based in Shanghai, we are well
positioned to drive China’s thriving aviation industry, already
providing cutting-edge solutions and services to more than 30 of
the country’s top carriers,” said
Dasha Kuksenko, vice president &
regional general manager, North Asia, Travel Solutions. “We’ve
acquired exceptional knowledge about China, its unique needs, and
the significant opportunity for airlines to optimize revenue
potential, and we are focused on supporting all carriers as they
continue on their growth trajectory. Sabre is pleased to be a
strategic technology partner to Shandong Airlines as it continues
to expand its footprint across the region.”