To celebrate its centenary, British Airways is
launching BA 2119: Flight of the Future, an
exhibition looking ahead to the next 100 years of flying and
imagining what that may look like.
The exhibition will be open throughout August,
British Airways’ birthday month, and is based on in-depth global
research commissioned by the airline to identify what aviation
could look like in 20 years, 40 years, 60 years and beyond.
BA 2119: Flight of the Future, in collaboration
with the Royal College of Art, seeks to push the boundaries of
imagination and explore how future generations will circumnavigate
the globe in a world of advanced jet propulsion, hyper
personalisation, automation, AI, modular transport,
sustainability, health and entertainment.
Set to take place at Saatchi Gallery in London,
forty postgraduate students from the Royal College of Art have
been working on the project to imagine the future of flight in
both digital and physical form.
Exploring trends and drivers from the
research commissioned by British Airways through Foresight
Factory, the students are looking at the future through three
lenses; aircraft, experience and people.
Alongside the installations will be a
one-of-a-kind, full motion, virtual reality experience charting
the history of flying and looking forward to the future for
visitors who purchase tickets in advance.
Named Fly, it is an interactive, full motion,
multisensory experience that traces humankind’s relationship to
flying. Built by award-winning VR creators and an Oscar-winning
practical effects team, Fly enables visitors to become a
time-travelling pilot, from the earliest imaginings of Leonard da
Vinci and his ornithopter, to the Wright Brothers’ success on
Kitty Beach, to that first inaugural passenger flight to Paris.
Users will experience Concorde, the brand new A350 and the
imagined flight of future. The main Fly experience is set on a
large motion platform.
Alex Cruz, British Airways Chairman and CEO,
said, “To mark our centenary, we’ve been reflecting on our past
and thanking our customers for making us the airline we are today.
It’s down to our customers’ sense of adventure and desire to
travel that we’ve grown from that first flight to Paris in August
1919 to the airline we are today. And we want to take them with us
as we look forward to the next 100 years. Our BA 2119: Flight of
the Future exhibition explores what the customer experience of the
future will look like, pushing the boundaries of imagination and
exploring how we, and future generations, will travel the globe.”
The installations and virtual reality experience
will be on display at Saatchi Gallery in London from 1 to 26 August 2019. Entry
to the exhibition is free but tickets for the virtual reality
experience can be purchased on
Dr. Ashley Hall, Professor of Design Innovation
in the School of Design at the Royal College of Art, said,
“British Airways’ BA 2119: Flight of the Future exhibition brings
together some of the Royal College of Art’s brightest minds across
a range of nationalities and creative disciplines, including
Intelligent Mobility, Textiles and Innovation Engineering Design,
with aviation experts to explore the future of flying. Working
with British Airways, we’ve applied design research and innovation
thinking to develop this inspirational exhibition. We hope to show
a few surprises for what might be in store for travellers over the
next 100 years to map out the future of flight.”
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