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Tue, 5 Feb 2019

SiteMinder Reveals Top 10 Hotel Booking Revenue Makers of 2018

SiteMinder, a leading technology company for the hotel industry, has unveiled its annual list of channels that brought the highest total booking revenue to hotels in Asia and other top travel destinations around the world in 2018.

Varying from direct hotel websites to a new host of third-party channels, the diversity of the lists this year reflects a rise in consumer choice that is forcing hotels to compete for business on more booking channels than ever before.

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The increased diversity is indicative of a booking landscape that has exploded in recent years and is showing no signs of slowing. According to Euromonitor International, global online hotel sales have surpassed US$264 billion to represent over 170% growth in the last decade, including over 13% on the past year alone.

“This year we found almost 20 instances of booking channels making a first-time appearance in our list. So, while the more popular brands continue to dominate, we are seeing a broader range of players emerging. This trend reflects not only the ever-growing list of options now available to travellers booking their stay, but the subsequent need for hotels to be on more booking channels than ever to keep up with today’s endless paths-to-purchase,” said Mike Ford, SiteMinder’s Managing Director.

Based on total gross revenue made for SiteMinder’s hotel customers in Asia, the top 10 booking channels in 2018 were:

1. Booking.com
2. Agoda
3. Expedia
4. Hotelbeds (incl. GTA + Tourico)
5. Hotel websites (direct bookings up from 7th in 2017)
6. Ctrip
7. Traveloka
8. GDS
9. Goibibo
10. Flight Centre Travel Group

“While the growth of travel both into and within Asia presents opportunity, the sheer volume also presents hotels with the challenge of acquiring business from a changing mix of potential guests,” said Glenn Andrews, Managing Director - Asia at SiteMinder. “This marks the first time we have combined country lists across the region into one, to reflect the growing influence of the region’s most dominant players.”

SiteMinder’s platform processed over 87 million online bookings in 2018 – a rate of 166 per minute. The bookings totalled US$28.7 billion in revenue for its 30,000 hotel customers globally.

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