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Tue, 5 Feb 2019

Airbnb Unveils Details of Chinese Bookings for Lunar New Year 2019

Airbnb has revealed some of the Chinese travel trends that the company is seeing for the Lunar New Year holidays, often described as the world’s largest annual human migration.

The most popular destination for Chinese travelers on Airbnb for the Lunar New Year is Guangzhou, which surpasses Beijing as the most popular destination for domestic travel for the first time. The top five most popular cities for travel inside mainland China are Guangzhou, Beijing, Chongqing, Chengdu, and Shanghai.

An entire loft in Guangzhou for rent on Airbnb: https://www.airbnb.com/rooms/11421811?guests=1&adults=1 Click to enlarge.

Guests from China will travel to 1,048 cities in 111 countries and regions during the Lunar New Year. While traditional travel destinations like Japan, Thailand, New Zealand, Australia, United States, Korea, Italy, Spain, United Kingdom, Russia, and France continue to receive Chinese travelers, boutique destinations like Iceland have also started to gain momentum.

 The top five most popular destinations for travel outside of mainland China are Taiwan, Bangkok, Osaka, Hong Kong, and Queenstown.

Nearly 60% of reservations made by Chinese guests for Lunar New Year travel are for groups of three or more travelers.

The ADR of an Airbnb listing in China during the Lunar New Year 2019 has increased by 21% compared to last year, while the number of bookings is up over 100%.

More than 80% of bookings made by Chinese travelers on Airbnb for the 2019 Lunar New Year holiday were made by users born in the 1980s and 1990s. Millennials are one of the most powerful consumer demographics in the travel industry and there are more millennials in China than there are people in the United States. 

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