Mon, 4 March 2019

Deliveroo Trends: Hong Kong vs Taiwan

According to research into Deliveroo, people in Hong Kong are more likely to order delivery meals on the weekends whereas people in Taiwan prefer to order on weekdays.

Taiwan recently became Deliveroo’s 13th market worldwide following its Taipei launch in October 2018. Expanding quickly, Deliveroo anticipates that it will fully cover Taipei City in the coming year and has plans to expand further as well.

Key findings from the research comparing Hong Kong and Taiwan delivery meal habits include:

- Sunday evenings are the most popular delivery time in Hong Kong, followed by Saturdays and Fridays – indicating that Hong Kongers order more meals at home and fewer at the office.

- In Taiwan, Friday afternoons are the busiest delivery time, followed by Thursdays, Wednesdays and Mondays; demonstrating a preference for delivery-to-desk office orders.

Delicious chicken rice. Picture by Steven Howard of Click to enlarge.

- The Salmon Poke from Pokeworld is the most popular Deliveroo menu item in Hong Kong; followed by Pho Tai from Bep Vietnamese Kitchen and Kale Salad from Kale – showing Hong Kongers’ love for healthy, international cuisine

- Asian cuisine tops Taipei diners’ favourite dishes, with the top three Deliveroo orders being Chicken Rice from LiangXing Chicken Rice, Signature Spicy Soup from Ma Dan Spicy – Spicy Lo Mei (Taipei Raohe), and Papaya Milk from Papaya Milk.

- Ranked by popularity, Hong Kongers top three cuisine types are Chinese, Western and Taiwanese; whilst in Taiwan people prefer Taiwanese, Japanese and American food.

Brian Lo, General Manager of Deliveroo Hong Kong, said, “People across Asia are widely known for being busy foodies who enjoy a good meal delivered fast. At Deliveroo we strive to satisfy our loyal customers, win over the palates of newcomers, and support the wide range of growing restaurant businesses within the region. Consumers are constantly evolving; therefore, we are consistently searching for new insight to ensure that Deliveroo keeps on serving the best quality food to all.”

Deliveroo’s presence in Asia Pacific has grown quickly over the past half-decade, with a presence in Hong Kong,  Singapore, Australia and now Taiwan. The business counts more than 3,500 partner restaurants in Hong Kong and 1,200 in Taiwan, with plans ahead to raise these numbers further still. New offerings in the food and restaurant space, including Deliveroo for Business and the Deliveroo Food Market – a direct-to-consumer retail location in Hong Kong – are continuing to support Deliveroo’s expansion.

Brian Lo added, “At the end of 2018, Deliveroo had a defining moment with the launch of the Deliveroo Food Market, our first ever brick-and-mortar restaurant retail space in Hong Kong. Moving forward, we can’t wait to continue on with our innovative approach to the food delivery industry both regionally and globally, and we invite new riders and restaurant partners to join us in our quest to create a more vibrant food industry for all.”

Deliveroo riders and walkers number approximately 1,000 in Taiwan and more than 2,500 in Hong Kong.

See also:  Exclusive Interview with CEO of Vistara TATA SIA Airlines, Mr. Leslie Thng.

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