United Airlines has appointed Jason Birnbaum as
Senior Vice President of Digital Technology, growing his portfolio
of responsibilities to encompass support for the carrier's
commercial technologies, including those of its loyalty, sales,
network and revenue management departments.
Jason most recently served as United's
vice president of operations and employee technology, and in his
new role will continue to support operations, customer
and corporate technology.
Jason will continue to report to Executive Vice
President of Technology and Chief Digital Officer, Linda Jojo.
"Since joining United four years ago, Jason has helped lead a
significant transformation of our technology platforms, from how
we deliver technology projects with speed and agility, to the
reliability of the systems, to the tools themselves," said Jojo.
"Jason is uniquely qualified to further drive our digital team's
connection to the rest of our organization, resulting in both an
improved operation and better overall customer experience."
Jason was instrumental in the technical integrations
involved in the successful cutover to United's Sceptre system and
in the implementation of the airline's flight attendants' joint
collective bargaining agreement. He also oversaw the rollout
of mobile devices to 60,000 of the carrier's front-line employees
and game-changing tools including United's recent ConnectionSaver
Prior to joining United, Jason served as
Executive Vice President and Chief Information Officer of SIRVA
Inc., overseeing the company's IT systems for both customer-facing
and business support systems. Prior to that, he served as Chief
Information Officer for GE Health Care Global Supply Chain and GE
Jason holds a bachelor's degree in
finance from the University of Missouri and an MBA from the
University of Illinois.
Jason and his wife Laura have three
sons and reside in Elmhurst, a suburb of Chicago.
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