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Fri, 31 May 2019

Vietnam's FLC Hotels & Resorts Launches Membership Programme

FLC Hotels & Resorts, one of Vietnam's largest and fastest growing hospitality companies, has launched FLC Prior, a membership programme designed to give members a range of benefits when staying at any of its hotels throughout the country.

FLC Prior costs 4.5 million Vietnamese Dong (roughly US$ 193) to join and includes a membership card, one free night, up to 50% discount off select services, exclusive VIP benefits such as late check-out, and a gift set.

FLC currently has over 5,000 hotel rooms spread around Vietnam and recently opened its flagship hotel in Halong. Despite being open only for a few months, the FLC Grand Halong, which features a convention centre, a very impressive golf course and a spa, has already hosted numerous high profile international meetings and events.

FLC's golf course next to its flagship hotel, the FLC Grand Halong, has some of the most memorable and stunning holes in the world. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.

Speaking at a press conference and travel agent briefing in Halong on Saturday, Mr. Roland G. Svensson, General Manager of the FLC Grand Halong, said, that with a loyalty programme "it can sometimes take up to one year to get the benefits, but with our card you get immediate benefits at a very reasonable price. We've started out with FLC Prior and I am sure that as we move forward and the company grows then we will move into loyalty, but we wanted to give our guests the chance to enjoy the benefits immediately rather than having to wait."

Sitting atop a hill, the FLC Grand Halong commands unbeatable and almost 360-degree views of the UNESCO World Heritage site of Halong Bay. Combine those stunning views with the luxury hotel, the undulating golf course, variety of F&B options, convention centre and an assortment of meeting and event space, and it is easy to understand why Roland says that FLC's "aim is to become a favourite golf destination and favourite golf brand in the region and throughout the world."

FLC also has plans to grow its luxury yacht business, owns the newly launched airline Bamboo Airways, and is looking to expand its portfolio not just in Vietnam, but abroad as well.

How's Business at the FLC Grand Hotel Halong? (January 2019)

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