Next Story Group has expanded the portfolio of
hotel brands with the launch of Ink Hotels.
The Ink Hotel Melbourne Southbank, the
first property under the new brand, opened recently and a second
Ink Hotel is scheduled to open in Singapore in 2021.
"Ink Hotels is a compelling brand that resonates
with travellers with a Gen Z mindset. It is a great addition that
strengthens Next Story Group's brand portfolio which will
boost our expansion plans," said Darren Edmonstone, Chief
Executive Officer of Next Hotels & Resorts. "Our differentiated
brand portfolio enables us to have the right brands in the right
locations and to capture key segments in our key markets,
including Australia and South East Asia, where we are continuing
to drive strong strategic growth."
Ink Hotel Melbourne Southbank is a 15-storey,
162-room hotel, located in the Southbank precinct of the city. It
is close to Melbourne's CBD and is within walking distance to
Melbourne Convention Centre and Southbank's restaurants, art
galleries, entertainment and sporting venues.
Sustainability is important to the Ink Hotel
The hotel is using refillable pump bottles with
Australian-made Metis bathroom amenities that eliminate the need
for single-use toiletries, while sparkling and still water
dispensers in public spaces enable guests to fill up reusable
bottles on their own, reducing plastic bottle usage.
The hotel has a restaurant and bar, as well as a
Grab & Go selection of snacks available 24/7.