Sabre is aiming to enhance the way hoteliers
market to the travel agency community, with the launch of Content
Services for Lodging.
Sabre's new GDS media solution
for hoteliers will help travel agents find more relevant
hotel options based on travelers’ personal preferences including
the ability to search by city name, airport code, city code,
points of interest, geo location, custom polygons and amenities.
During the transition, which is expected to
begin in mid to late 2020, both Hotel Spotlight and the new
solution will be available to the Sabre GDS media customer base.
Sabre is changing the sales and
services channels for Hotel Spotlight in an effort to simplify the
process for hotel customers.
Beginning in January 2020, Sabre
Hospitality Solutions will serve as the exclusive sales channel
for Hotel Spotlight and its future iteration. As of 1 July 2020,
Hospitality Solutions will be the only provider able to service
Hotel Spotlight and its future iteration.
“The Sabre GDS is an incredibly valuable
distribution and sales channel for suppliers looking to reach our
global network of travel agencies and high value travelers, and
Sabre Hotel Spotlight is an especially powerful and proven tool to
help hoteliers drive conversions in the indirect channel,” said
Brian Jorgenson, senior vice president of product marketing –
Sabre Hospitality Solutions. “Consistent with our goal to help
suppliers increase bookings across channels and to help agents
offer more personalized service to travelers, Sabre is committed
to continuing to develop and enhance its GDS media products in
2020 and beyond.”