Singapore Airlines formally opened its
digital innovation lab, known as KrisLab, on Wednesday.
KrisLab is designed to serve as a collaborative workspace
for SIA Group staff to develop innovative ideas and co-innovate
with external partners, start-ups, established incubators and
Technology such as blockchain, mixed reality
devices, artificial intelligence and data analytics, among others,
are used and explored by staff as they develop their digital
“The launch of KrisLab is a significant step
forward in our digital transformation journey and encapsulates our
ambition to be the leading digital airline in the world,” said
Singapore Airlines CEO, Mr Goh Choon Phong. “We are fully
committed to further enhancing our digital capabilities by
providing the right tools and infrastructure for staff to develop
their ideas, as well as collaborating with external partners and
start-ups to help solve business challenges.”
submit ideas and solutions for evaluation by the Digital
Innovation Lab team based on technological and implementation
readiness, as well as market and strategic attractiveness.
idea has been approved, seed funding along with expertise provided
by the Digital Innovation Lab team is provided to help further
develop it into a prototype, before moving to the implementation
One of the many innovations currently being explored at KrisLab
involves the use of virtual reality technology to allow SIA's
designers to step on board and explore or change future cabin
design concepts quickly.
Aside from helping employees develop their
innovation ideas to fruition, the Digital Innovation Lab team
has been working with research institutions such as A*STAR and NUS
on research in deep-tech areas. It is hoped that this will give SIA a competitive
edge in areas such as revenue management, smart seats, virtual
training, and predictive maintenance for aircraft, among others.