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Mon, 30 Sep 2019

Marriott to Triple Portfolio of Hotels in Philippines

Marriott has unveiled plans to more than triple its portfolio of hotels in Philippines in the next five years, and debut five new brands including The Ritz-Carlton, Element and Westin.

With four hotels currently open in Philippines, Marriott expects to open 14 more properties by the end of 2024, which would add more than 3,700 new rooms to the market.

Currently operating in three destinations, Marriott expects to debut in five new destinations – Caticlan, Cebu, Davao, Mactan and Palawan.

“The amazing growth we’re seeing in the Philippines is testament to Marriott’s strength in and commitment to the market, coupled by a rapidly growing economy,” said Craig S. Smith, President & Managing Director, Marriott International Asia Pacific. “We look forward to bringing new hotels to the Philippines together with our trusted hotel owners, enabling more choices with unsurpassed experiences for our travelers.”

The Sheraton Cebu Mactan Resort is scheduled to open in June 2020. Click to enlarge.

The opening earlier this year of the 390-room Sheraton Manila Hotel marked the brand’s debut in Philippines. Located at the forefront of the world-class integrated complex, Resorts World Manila, the hotel is one of the first landmarks seen upon arrival at the Ninoy Aquino International Airport Terminal 3.

The Marriott Resort & Spa Caticlan and Courtyard by Marriott Caticlan are scheduled to open in 2021.

The Westin brand will return to Manila with the opening of The Westin Manila Sonata Place expected in 2021, while the Element Palawan Puerto Princesa is slated to open in 2024.

Apart from new-build hotels, conversions continue to be a key strategy in strengthening Marriott’s footprint in Philippines, such as the Sheraton Manila Bay, currently operating as Pan Pacific Manila, is expected to open later this year. The rebranding plan by the owners includes a major renovation of the hotel’s lobby area and the creation of a new executive lounge and fitness center. Additional conversion deals include the debut of the Four Points brand with the opening of Four Points Palawan Sabang Beach anticipated in 2020 following a USD 8 million renovation by the owners; and The Ritz-Carlton brand targeted to debut in Philippines in 2021 with the opening of The Ritz-Carlton, Manila (rebranded from Resorts World Manila’s Maxims Hotel).

“Conversions are one way that we grow our footprint; they allow us to quickly bring hotels into Marriott International’s portfolio, allowing guests to enjoy the benefits of our renowned travel program – Marriott Bonvoy – and providing them with the assurance of a global company,” shared Paul Foskey, Chief Development Officer, Asia Pacific, Marriott International. “Our successful conversion strategy exemplifies the trust hotel owners have in the Marriott International name.”

Marriott International’s expansion across Philippines comes as the country is seeing a growing number of visitors for both business and pleasure alike. In the first half of 2019 alone, the country’s Department of Tourism recorded more than four million international tourist arrivals, an 11 percent increase over the same period the prior year.

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