Marriott has unveiled plans to more than triple
its portfolio of hotels in Philippines in the next five years, and debut
five new brands including The Ritz-Carlton, Element and Westin.
With four hotels currently open in Philippines,
Marriott expects to open 14 more properties by the
end of 2024, which would add more than 3,700 new rooms to the
Currently operating in three destinations,
Marriott expects to debut in
five new destinations – Caticlan, Cebu, Davao, Mactan and Palawan.
“The amazing growth we’re seeing in the
Philippines is testament to Marriott’s strength in and commitment
to the market, coupled by a rapidly growing economy,” said Craig
S. Smith, President & Managing Director, Marriott International
Asia Pacific. “We look forward to bringing new hotels to the
Philippines together with our trusted hotel owners, enabling more
choices with unsurpassed experiences for our travelers.”
The opening earlier this year of the 390-room
Sheraton Manila Hotel marked the brand’s debut in Philippines.
at the forefront of the world-class integrated complex, Resorts
World Manila, the hotel is one of the first landmarks seen upon arrival at
the Ninoy Aquino International Airport Terminal 3.
Marriott Resort & Spa Caticlan and Courtyard by Marriott Caticlan
are scheduled to open in 2021.
The Westin brand will return to Manila with the opening of The
Westin Manila Sonata Place expected in 2021, while the Element Palawan Puerto Princesa
is slated to open in 2024.
Apart from new-build hotels, conversions
continue to be a key strategy in strengthening Marriott’s footprint in Philippines, such as the Sheraton
Manila Bay, currently operating as Pan Pacific Manila, is expected to open later this year. The rebranding plan
by the owners includes a major renovation of the hotel’s lobby
area and the creation of a new executive lounge and fitness
center. Additional conversion deals include the debut of the Four
Points brand with the opening of Four Points Palawan Sabang Beach
anticipated in 2020 following a USD 8 million renovation by the
owners; and The Ritz-Carlton brand targeted to debut in
Philippines in 2021 with the opening of The Ritz-Carlton, Manila
(rebranded from Resorts World Manila’s Maxims Hotel).
“Conversions are one way that we grow our
footprint; they allow us to quickly bring hotels into Marriott
International’s portfolio, allowing guests to enjoy the benefits
of our renowned travel program – Marriott Bonvoy – and providing
them with the assurance of a global company,” shared Paul Foskey,
Chief Development Officer, Asia Pacific, Marriott International.
“Our successful conversion strategy exemplifies the trust hotel
owners have in the Marriott International name.”
Marriott International’s expansion across
Philippines comes as the country is seeing a growing number of
visitors for both business and pleasure alike. In the first half
of 2019 alone, the country’s Department of Tourism recorded more
than four million international tourist arrivals, an 11 percent
increase over the same period the prior year.