Messe Berlin has decided to expand its ITB brand
of travel trade shows to India.
The company has partnered
with the Indo-German Chamber of Commerce (IGCC) for an annual
three-day b2b trade show and convention that will begin with the
inaugural event from 15 to 17 April in Mumbai.
“Our intention was to introduce the strong and successful ITB
brand to the Indian market. We are pleased to have the vast
network and expertise of IGCC at our side, which has over 60 years
of experience in developing markets in India. ITB India is the
product of our strategic partnership. Together we will establish
ITB India as the leading travel trade show in India,” said Dirk
Hoffmann, Chief Financial Officer, Messe Berlin.
As with ITB Asia in Singapore, the conference
component of the trade show will play an extremely important
part in the overall success of ITB India. The conference will
cover a wide range of showcases and workshops
focusing on corporate travel, travel technology, meetings and
incentives, destination marketing, cruise, payments and more.
proud to be supporting Messe Berlin in organizing its premier
event in the Indian market. As ITB is a renowned international
brand, we’re delighted to be a key partner and together, make ITB
India the leading travel trade event for the India market,” said Bernhard Steinrücke, Director General, Indo-German
Chamber of Commerce.