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Tue, 30 April 2019

Marriott Enters Luxury Homes & Villas Rental Market

Marriott has entered the home rental market, offering 2,000 premium and luxury homes located in over 100 destinations throughout the United States, Europe, the Caribbean and Latin America.

Marriott’s expansion into home rentals was developed as a result of the 2018 pilot under the brand extension Tribute Portfolio Homes. Of the guests who booked a home during the pilot, which was only available in select European cities, nearly 90% were members of Marriott Bonvoy and over 75% were traveling for leisure with family and friends. The average guest stay was also more than triple the typical hotel stay, statistics that have played an important role in guiding the selection of luxury and premium homes, as well as the key leisure markets available at launch that complement the core offerings of Marriott’s hotel portfolio.

Marriott has entered the home rental market, offering 2,000 premium and luxury homes located in over 100 destinations throughout the United States, Europe, the Caribbean and Latin America. Click to enlarge.

 “The launch of Homes & Villas by Marriott International reflects our ongoing commitment to innovation as consumer travel needs evolve,” said Stephanie Linnartz, Global Chief Commercial Officer, Marriott International. “What started out as a pilot a year ago is now a global offering, providing our guests with the space and amenities of a home backed by a trusted travel company, and the very best in loyalty benefits.”

The introduction of Homes & Villas by Marriott International adds nearly 40 new leisure destinations for Marriott Bonvoy members to earn and redeem points, including Sorrento, Italy and the Amalfi Coast, Italy; North Lake Tahoe, California; and St. Barts in the Caribbean.

Marriott is launching Homes & Villas by Marriott International with select property management companies that are already managing these homes. These companies provide guests a professionally cleaned home with 24/7 support, high speed Wi-Fi, premium linens and amenities, and family-friendly conveniences upon request.

At launch, the property management companies selected by Marriott include TurnKey Vacation Rentals, LaCure, Loyd & Townsend Rose, Veeve, London Residents Club as well as current hotel owners and operators like Mainsail Lodging, and Reserva Conchal. Over time, Marriott expects to introduce Homes & Villas by Marriott International in additional markets as well as increase the number of homes offered in these launch destinations.

“Our approach to home rentals allows us to curate an incredible collection of homes that deliver an elevated travel experience,” said Jennifer Hsieh, Vice President, Homes & Villas by Marriott International. “By working with a select group of professional management companies that understand and operate in this dynamic landscape, we are able to focus on what we do best – selecting a breadth of homes in inspiring destinations, setting standards for responsive service and designing a seamless booking experience that helps our guests navigate an increasingly complex and uncertain set of home rental choices.”

Starting next week, travelers can search and book homes on the dedicated Homes & Villas by Marriott International website. Travelers searching on Marriott's main website need to be looking for stays of three, or more, nights in markets where home inventory exists to  see links to Homes & Villas by Marriott International.

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