TravelNewsAsia.com
Tue, 30 April 2019

Amadeus-IHG Research Explores Future of Hospitality

The end of room types, robots at the concierge and achieving ‘cult status’: new Amadeus-IHG research asks if this is the future of hospitality?

The 'Drivers of Change in Hospitality' research, explores the changes we can expect as guest insight, technology optimization and the ability to hyper-personalize take effect.

 Informed by over 7,500 consumers worldwide and industry experts, the study identifies three trends that the sector must respond to meet the needs of the consumer of the future.

The end of room types, robots at the concierge and achieving ‘cult status’: new Amadeus-IHG research asks if this is the future of hospitality? The 'Drivers of Change in Hospitality' research, explores the changes we can expect as guest insight, technology optimization and the ability to hyper-personalize take effect. Click to enlarge.

Traditional room types have been around forever - single, double, twin, suite or family room. It’s a tried and tested format, beloved by hotels and understood by guests the world over. However, this latest research suggests that this will change dramatically. It will see guests able to swap desks for yoga mats, stream their own content through the in-room TV, or ask for that third-floor room with the view they’ve always loved.

Consumers are used to buying exactly what they want and need when it comes to music, entertainment, fashion and travel. Hotel accommodation, which has traditionally been bought in a standard and uniform way, will need to adapt as 61% of global travelers state a preference for hotels to be priced in a way that allows them to add-on bespoke options. This will see the emergence of attribute-based booking, where guests pick and choose the individual components of their room, marking the end of traditional room types. New selling models will become more mainstream too, with guests able to book a room for a length of time that suits their needs rather than an overnight stay where you must check-in and out and traditional times.

The Rise of Tech-Augmented Hospitality: Hospitality providers will need to serve guests in a significantly more connected way, striking the right balance between automated solutions and human interaction. The study details how technology will be used to empower staff to deliver unprecedented levels of service at scale. It suggests that technology needs to support human interaction, not replace it, as the majority of guests (67%) say they prefer to interact with a person for the emotional interaction. For example, the deployment of real-time translation earphones and smart glasses could ensure that concierges easily interact with guests in their native tongue.

Achieving Cult Status at Scale: The kind of status usually reserved for luxury or boutique hotels or consumer brands will be available for all, if they can build a loyal following of fans who feel an emotional connection. In the competition for guest loyalty, hospitality providers need to identify how to offer value through delivering memorable, shareable experiences. To do this, hotels must understand individual guest needs on each trip, and offer a host of unique and unexpected surprises. In fact, 70% of global travelers would like hotels to provide more advice and tips about unique things to do, with only 20% saying they currently get ideas from the hotel.

Ongoing guest relationships must be underpinned by technology if they are to function at scale. Personal attention and personality will no longer be a characteristic of boutique brands only. Instead, data allows hotels to anticipate the best way to make each individual guest feel valued, whether that is through unexpected perks, experiences or rewards.

Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus, said, “Amadeus is committed to partnering with leading players such as IHG to shape the future of hospitality. We hope that this research will prompt industry debate and discussion as it demonstrates the significant opportunity that technology offers hospitality providers to enhance the guest experience, as well as their business. At the same time, it highlights the importance of people. Equipping hotel staff with the insight to deliver richer, more informed interactions with guests is what makes for truly special hotel experiences.”

Underpinning all of the trends detailed in the study is the emergence of advanced data analytics and artificial intelligence. Without the strong and powerful back-end systems able to crunch through multiple datasets, deliver information to where it is needed and simplify the implementation of new models, it is clear that hospitality providers will struggle to meet the future requirements of guests.

Commenting on the nature of changes within the hospitality sector, George Turner, Chief Commercial and Technology Officer, IHG, said: “Modern expectations around travel continue to become more complex and sophisticated, with shifting consumer dynamics and increasingly intelligent technology pushing the boundaries of what is possible. IHG has proven itself to be pioneering and ambitious over many decades and this paper offers perspective on how the hotel experience could further evolve in the not too distant future.”

You can download the full report from the IHG website in .pdf format here.

Headlines: COVID19 Interview with GM of Courtyard by Marriott Siem Reap, Ms. Ashley Lai  Int. Passenger Numbers of Asia Pacific Airlines Down 98.8% in April  Marriott Warns of More Cutbacks; Extends Furloughs and Reduced Work Weeks  Air Canada Cargo Expands Network with 5 New Destinations  SAS to Operate More Flights in June  Arna Wahl Davies Appointed Chair of CINZ's PCO Group  Boeing Resumes Production of 737 MAX  United Airlines Turns Old Uniforms into Masks for Employees  Aviation: Heavy New Debt Levels Will Weigh Down Airline Recovery  Thai Airways Flies Stranded Italians and Thais Back Home  Congo Airways Converts E175 Deal into Order for Two E190-E2s  Finnair Signs 10-Year Global Maintenance Agreement with ATR  Air Canada Looking to Raise Over $1 Billion with Shares and Notes  Air Astana Establishes Cargo Division  Hotels in Asia Pacific Report April Drop in ADR, OR and RevPAR  Fiji Airways Secures Vital Support from Government  Iain McCormack Joins Vakkaru Maldives as GM  Grand Richmond Hotel in Nonthaburi Launches Quarantine Package  airBaltic Reports 500% Increase in Bookings  Wetherspoon Unveils Social Distancing and Hygiene Plans for 875 Pubs  Air New Zealand Reopens Airport Lounges  Fiji Airways Cuts Workforce by Over 50%; Reduces Salaries and Working Hours  Air Canada to Operate Flights to 97 Destinations This Summer  Hertz Files for Chapter 11 Bankruptcy Protection in USA  Lufthansa Technik to Fit Three A350s with VIP Cabins for German Air Force  Executive Appointments as Norwegian Restructures Management  CAE USA to Develop C-130J Simulators for AFSOC  AirAsia Extends Credits for 2 Years  Rolls-Royce to Layoff at Least 9,000 People  A Song of Support and Thanks to the NHS Staff of Ysbyty Enfys, Llandudno  Aviation: Global Coordination Needed for COVID19 Measures  British & Irish Lions Appoints CFO and Director of Marcom  Hannah Loughlin Joins Six Senses Con Dao as DOSM  Finnair Looking at More Layoffs  SITA Invests in Digital IDs Designed to Replace Traditional Passports  United Airlines Partners Clorox and Cleveland Clinic to Launch CleanPlus  Biosecurity for Air Transport: A Roadmap for Restarting Aviation  airBaltic to Resume Flights from Riga to Berlin, Helsinki and Munich  Etihad Airways Expands Flight Schedule  Eric Hallin Appointed GM of Six Senses Con Dao in Vietnam  Mekong Innovative Startups in Tourism 2020 Calls for Applications  Qatar Airways Starts Codesharing with American Airlines  Airbus Opens First Dedicated A220 Production Facility in USA  Delta Installing Plexiglass Shields at Airports  Finnair to Resume Long Haul Flights in July with Strong Focus on Asia  Hong Kong to Target Domestic Tourism; Reports April Visitor Arrivals  Airbnb Appoints Tara Bunch as Global Head of Operations  Hyatt to Layoff 1,300 People Globally  Thai Airways Extends Suspension of International Flights  Air France to Resume Select Flights  Etihad Holidays Partners dnata Travel Group in UK  IHG Expands Cleaning Protocols at Hotels Worldwide  Finnair Increases Cargo Capacity by Removing Seats from Two A330s  PG to Resume Flights to Chiang Mai, Lampang, Phuket and Sukhothai  Cathay Pacific and Cathay Dragon Carried Just 13,729 Passengers in April  Singapore Airlines Group's RPKs Down 99.6% in April  HKIA Handled 32,000 Pax and 9,445 Flight Movements in April  Smiths Detection Launches UVC Light Kits for Airport Security Checkpoints  Boeing's X-37B Autonomous Spaceplane Sets Off on 6th Mission  History of Conwy, North Wales - Interview with Councillor Bill Chapman  Qatar Airways to Resume Flights to Brisbane, Australia  Delta to Operate Passenger Flights to Frankfurt and London  MICE: New Zealand Limits Events to 100-People  Mike Delaney to Lead Boeing's Confident Travel Initiative  Delta to Retire Boeing 777s by Year-End  Air Astana Celebrates 18th Anniversary with Resumption of Domestic Flights  Emercom of Russia Takes Delivery of First Ansat Helicopter  Emirates Unveils Plan to Resume Flights to Nine Destinations  Hong Kong Int. Airport Makes it Compulsory to Wear a Mask  Korean Air Outlines Plan to Secure KRW 2.2 Trillion to Overcome COVID19  IATA Takes Pessimistic Look at Future of Air Travel  AirAsia Introduces Contactless Technology to Enhance Safety  WHO Launches Two COVID19-Related Mobile Apps  UK's Civil Aviation Authority Signs MOU with BoeingKevin Schmidt Re-Elected as Chairman of Security Manufacturers Coalition  Cebu Pacific's COVID19 Safety Measures  AirAsia Philippines Cancels All Domestic and Int. Flights Until 31 May  Changi Airport in Singapore to Close T4  American Airlines Expands International Cargo Schedule  Hahn Air Appoints EVP Research & Development  United Airlines Appoints Brett J. Hart as President  Finnair to Require All Passengers to Wear Masks  Luis Gallego to Succeed Willie Walsh as CEO of IAG  Hyatt and American Offer Holidays to NYC Health + Hospitals/Elmhurst Staff  Craig Smith to Become Marriott's Group President - International  UNWTO: 72% of Countries Have Closed Borders to International Tourism  Etihad to Launch Scheduled Flights Between Melbourne and London Heathrow  Resumption of International Air Travel Requires Global Approach  Qatar Airways Giving Away 100,000 Free Tickets to Frontline Healthcare Professionals  Bombardier Wins Delhi-Meerut Regional Rapid Transit System Contract  Saab Appoints New CFO and Deputy CEO  Boeing Uses Three Dreamlifters to Transport PPE from China to USA  International Visitor Arrivals Could Fall 60-80% in 2020  Thailand to Promote Domestic Tourism First  Vietnam Airlines to Increase Frequency of Domestic Flights  Delta Signs Trans-American JV Agreement with LATAM  Sneak Peek at Two Improvements in Air Canada's New Aeroplan FFP  World Rugby Creates Series of Webinars and Workshops  Bangkok Airways Reminds Passengers of Anti-COVID19 Measures  Country in S.E. Asia Enhances SAR with Hermes 900 Maritime Patrol UAS  Asia Pacific Airlines Report 25% Decline in Net Earnings for 2019  Korean Air to Expand Network in June  Qatar Airways Unveils Plans to Expand Network  Macao Cancels 31st Int. Fireworks Display Contest  Royal Caribbean Extends Cancellation Policy  PIA Signs Distribution Agreement with Amadeus  United Airlines Looking to Raise US$ 2.25 Billion with Notes  Heathrow to Trial New Measures in Fight Against COVID19  IATA Highlights Cost of Social Distancing on Aircraft  Qantas and Jetstar Extend Flight Cancellations  Air New Zealand to Expand Cargo Operations  Hyatt's Global Care & Cleanliness Commitment  Thai AirAsia Launches F&B Delivery Service  Lufthansa Technik Busy with Pax to Cargo Conversions  All Air France Passengers Required to Wear Masks from 11 May  De Havilland Aircraft of Canada Resumes Work  IHG Signs Resort in Saipan  Airbus Develops A330 and A350 Cargo Solution for Airlines  Air Canada Launches CleanCare+  Second Boeing 777X Begins Flight Tests  Bombardier to Resume Aircraft Manufacturing in Canada  Hamad Int. Airport Reports Q1 2020 Increase in Cargo  Universal Postal Union Warns of Air Capacity Shortage  Australia's Loyal Wingman Prototype Begins Ground Tests  Aviation: Global Passenger Volumes Return to Levels Last Seen in 2006  Passenger Numbers of Asia Pacific Airlines Down 72.9% in March  AirAsia Resumes Domestic Flights in Malaysia; Philippines and Thailand Next  HD Videos and Interviews  Podcasts from HD Video Interviews  Travel Trade Shows in 2020 and 2021  High-Res Picture Galleries  Travel News Asia - Latest Travel Industry News 

See latest HD Video Interviews, Podcasts and other news regarding: IHG, Amadeus, Research, Trends.

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address to the right. You can also receive the daily news service by WhatsApp, stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
Advertising
Advertising
Copyright © 1997-2020 TravelNewsAsia.com