The Hong Kong Tourism Board (HKTB) has appointed
Mr Dane Cheng as Executive Director, effective 1 November 2019.
Dane has over 30 years of deep industry
knowledge in travel and tourism.
After graduating from the Chinese
University of Hong Kong in 1986, Dane joined Cathay Pacific
Airways and has since held senior positions in general management,
marketing, communications and international affairs in various
He was the Executive Director of
Hang Lung Properties Limited from 2017 to 2019.
Dr Pang Yiu-kai, Hong Kong Tourism Board
Chairman, said, “I am confident that Mr Cheng’s profound knowledge
of the Hong Kong, Mainland and international markets combined with
his excellent management skills will help the HKTB continue to
promote Hong Kong worldwide with effective marketing strategy. I am very pleased to have Mr
Cheng joining the HKTB at this moment in time when the tourism
industry faces huge challenges. I am certain that Mr Cheng will
lead the team to overcome the current difficulties. Later, when
the time is right, he will join forces with the travel trade and
other sectors to launch a far-reaching global promotion,
attracting visitors from every continent back to Hong Kong and
rebuilding Hong Kong’s reputation as one of the world’s leading
Hong Kong Tourism Board.