TravelNewsAsia.com
Wed, 30 Jan 2019

Name Change for Outrigger Enterprises Group

Outrigger Enterprises Group has changed its name to Outrigger Hospitality Group.

Since its first Waikiki property opened in 1947, Outrigger has grown to be a leading Hawaii-based hospitality brand with 38 properties worldwide.

Outrigger Enterprises Group has changed its name to Outrigger Hospitality Group. Click to enlarge.

The three core categories under Outrigger Hospitality Group include its Premier Beachfront Resorts in Hawaii, Fiji, Thailand, Guam, Mauritius and Maldives; its “by Outrigger” branded locations as well as its third-party managed properties.

“The evolution to Outrigger Hospitality Group is a bold beginning for 2019 that bridges our company’s 70-year legacy of hospitality with a brand strategy centered on delighting today’s modern, conscious traveler,” said Jeff Wagoner, president and chief executive officer. “Our objective under this new name is simple: to be the premier beach resort brand in the world.”

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