Wed, 30 Jan 2019 |
Name Change for Outrigger Enterprises Group
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Outrigger Enterprises Group has changed its name
to Outrigger Hospitality Group.
Since its first Waikiki property opened in 1947,
Outrigger has grown to be a leading Hawaii-based hospitality brand
with 38 properties worldwide.
The three core categories under Outrigger
Hospitality Group include its Premier Beachfront Resorts in
Hawaii, Fiji, Thailand, Guam, Mauritius and Maldives; its “by
Outrigger” branded locations as well as its third-party managed
properties.
“The evolution to Outrigger Hospitality Group is
a bold beginning for 2019 that bridges our company’s 70-year
legacy of hospitality with a brand strategy centered on delighting
today’s modern, conscious traveler,” said Jeff Wagoner, president
and chief executive officer. “Our objective under this new name is
simple: to be the premier beach resort brand in the world.”
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