Malaysia Airlines is currently testing new
services aimed at enhancing the overall travel experience for
Economy Class passengers whilst also increasing ancillary revenue.
of this project, Malaysia Airlines’ award-winning signature
entrée dish, Chicken Satay served with authentic spicy peanut
sauce, is now available for pre-purchase to Economy Class
passengers on selected routes, as a complement the existing
The Chicken Satay, previously reserved for
premium Business Class passengers, can be purchased during the
online booking process or in Manage My Booking at least 72 hours
prior to departure.
The service will be available for
customers traveling on the Kuala Lumpur-Melbourne, Kuala
Lumpur-Sydney, and Kuala Lumpur-London routes until 31 January
Malaysia Airlines Group Chief Marketing and
Customer Experience Officer, Lau Yin May, said, “Staying true to
our promise of Malaysian Hospitality, we take customers’ feedback
seriously and strive to meet their expectations. With our Fly
Malaysia Campaign in full swing, we continue to look for ways to
innovate and enhance customer experience with the national
carrier. We wish to create an atmosphere of homeliness and provide
a customizable experience.”
Furthermore, Malaysia Airlines has started offering snacks
such as assorted flavors of Mini Pringles, Maggi Hot Cups and
Amazing Graze granolas, with sweet snacks like KitKat, M&Ms,
Chipsmore, Oreo and Eureka, in addition to drinks like Nescafe and
coconut water, that can be purchased onboard.
service is available for passengers traveling on the Kuala
Lumpur-Incheon, Kuala Lumpur Sydney, Kuala Lumpur-Melbourne, Kuala
Lumpur-Hong Kong, Kuala Lumpur-Shanghai and Kuala Lumpur-Beijing
routes until 31 January 2020.