China Airlines has partnered with The North Face
to launch new in-flight amenity kits for
Premium Business Class and Premium Economy Class passengers on
The North Face Red amenity kit will be introduced at the start of February
while The North Face Black will go live in June.
The all-new China Airlines amenity kit incorporates
flying elements such as a zipper key ring with ribbons to boost
airline brand recognition.
In terms of kit design, Premium
Business Class has put an unconventional spin on the traditional
bag by adopting the outdoor gear pouch design concept. The
bag is water-resistant material and has a carabiner-style clip.
For Premium Economy Class, the handbag is made out
of ultra-lightweight Tyvek material that is supple and durable,
water-resistant and reusable.
The contents of the amenity kit include the basics such as an oral
care kit, eye mask, and ear plugs. Handpicked products such as
Korean best-selling Laneige skincare set and Moroccan Moroccanoil
aromatic hair oil are also included depending on the cabin class.
The airline has said that colours, other than
black and red, will be progressively released in the future.