Conference & Exhibition Malaysia (CEMS) is to
establish a new travel trade show in Malaysia.
The inaugural Malaysia Tourism and Travel Mart
(MTTM) will take place 25-27 June 2020 at the Malaysia International
Trade and Exhibition Centre (MITEC) in Kuala Lumpur, Malaysia.
Spread over a gross area of 8,000 square metres,
the exhibition is aiming to host more than 200 international exhibitors
from over 45 countries and some 500 international and local hosted
buyers and media. It is estimated that around 4,000 trade delegates from the
travel and tourism and related industries and 8,000 public guests
will visit the show.
Beissel, Chief Executive Officer, Malaysia International Trade and
Exhibition Centre (MITEC), said, “MITEC applauds the launch of
Malaysia Tourism and Travel Mart 2020, given its large multiplier
effect, its significant impact towards the celebration of Visit
Malaysia 2020 and its contribution to the country’s tourism
receipts. MTTM will not only enhance Malaysia’s competitiveness on
the global stage but also facilitate more cohesive private-public
sector efforts to deliver more international and regional business
tourism events into the country.”
in 2018, Malaysia attracted 25.8 million visitor
arrivals and the country is aiming to welcome 30 million tourists, registering RM100 billion in tourist receipts, by
the year 2020.
Edward Liu, Group MD of CEMS, said, “An
estimated 11.9 million international outbound trips from Malaysia
were recorded in 2016 and the number is forecast to grow by an
average of 3.5 per cent annually to 14.2 million trips by 2021. It
ranked Malaysia sixth highest among emerging markets. Malaysia’s
outbound market is increasingly diverse and dynamic. The demands
and expectations of travellers have also grown in sophistication
over the years. MTTM 2020 will be curated and organised to provide
exhibitors with a powerful and robust platform to reach and
interact with their target audience.”
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