Dusit has signed a long-term lease agreement
with I Am Chinatown Co., Ltd. to develop and operate the first
Asai hotel in Bangkok, Thailand.
Slated to open early next year, Asai Bangkok
Chinatown enjoys a prime location adjacent to Yaowarat Road, just
100 metres from the Wat Mangkon MRT (underground) station.
Asai Bangkok Chinatown
will feature 224 compact rooms ranging in size from from 18 – 22 sqm.
Facilities will include a large communal space, a fitness centre, a
bar offering craft beers and creative cocktails, and a pop-up
restaurant concept featuring a seasonal farm-driven menu curated
in collaboration with Paolo Vitaletti and Jarrett Wrisley of Appia,
Peppina and Soul Food Mahanakorn restaurants in Bangkok.
hotel’s chefs will be able to use fresh herbs and vegetables
from an on-site organic garden, and to further promote sustainable agriculture, the
hotel has partnered with Akha Ama, a socially empowered enterprise
growing coffee in northern Thailand, to source 100% Arabica beans
from the project.
“Our investment in Asai Bangkok Chinatown
highlights our commitment to providing broadened experiences for
our customers across the lodging spectrum and delivering
sustainable, enduring value for all our stakeholders,” said Ms
Suphajee Suthumpun, Group CEO, Dusit International. “With its
strong community focus and strategic location in one of Bangkok’s
most vibrant neighbourhoods, the hotel is perfectly positioned to
capture the attention of millennial-minded travellers, establish
our presence in the affordable lifestyle market, and prepare the
Asai brand for further expansion within the city and throughout
Alongside Asai Bangkok Chinatown, five more
properties are already confirmed in the pipeline. This includes
three Asai Hotels in Cebu, Philippines (in Mactan, Oslob, and IT
Park); one hotel in Yangon, Myanmar (in the historic Yankin
Township); and a second hotel in Bangkok (in the stylish Sathorn
district). These properties are expected to open from mid-2020
Mr Siradej Donavanik, Managing Director, Asai
Hotels, said, “Each Asai hotel is being carefully designed to
reflect the fabric of the neighbourhood and appeal to the needs
and expectations of today’s generation of travellers and consumers
who are constantly on the lookout for authentic, local
experiences, as well as brands with value-driven credentials which
they can connect with in more meaningful ways. Asai Bangkok
Chinatown’s distinctive offerings, fascinating surrounds, and
excellent location near the new underground station make it a
strong debut for the brand. We now look forward to introducing
travellers and locals alike to our vibrant neighbourhood with its
endless array of hidden delights.”
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