Austrian Airlines has painted one of its Airbus
A320 aircraft, registration OE-LBO, with a retro look that dates
back to the 1980s.
Core elements of the livery are the angular
chevron (logo arrow), its grey aircraft belly and the traditional
red-white-red flag on the tailfin of the aircraft.
“Considering the colorful era of the
1980s, it was, all in all, a restrained branding on the part of
Austrian Airlines,” said Isabella Reichl, Head of Marketing for
the country’s national carrier. “Back then as today, the focus was
on linking Austrian tradition and international modernity.
Austrian Airlines did very well in the good old days.”
It took nine days to paint complete the
livery which weighs about 120 kilograms and consists of three
The retro look is in homage to the destinations
of Tokyo and New York. Austrian Airlines launched flights to Tokyo
30 years ago and to New York, 50 years ago, although both routes
experienced substantial interruptions in service. In 1989, two
Airbus A310 aircraft named Tokyo and New York were part of the
Austrian Airlines fleet.
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