Qantas launched a new distribution model, the Qantas
Channel, on Thursday.
The Qantas Channel is part of a broader
digital strategy to enhance the airline’s booking systems and
provide access to a wide range of Qantas fares, products and
information for agents.
Agencies who have signed up to the
Qantas Channel will, over time, be able to offer customers new
content, sourced from the NDC-enabled Qantas Distribution Platform
(QDP), which is not currently available via traditional indirect
Qantas has partnered with all of the
major GDS (Global Distribution Systems) to make the Qantas Channel
available to agencies globally and continues to work with other
technology partners to deliver the Qantas Channel and QDP content.
Thousands of agencies around the world have
already signed up to
the Qantas Channel, representing around 90% of Qantas’
revenue from trade partners.
Qantas Executive Manager
Sales and Distribution, Igor Kwiatkowski, said the launch of the
Qantas Channel was an important milestone in the transformation of
the airline’s distribution strategy.
“The launch of the
Qantas Channel, together with our new distribution platform will,
over time, empower our agency partners to deliver more enriched
and personalised experiences for our mutual customers,” said Mr
Kwiatkowski. “We’ve observed other international airlines
adopt new distribution models and recognise that the adoption of
the new technology takes time. That’s why we’ve deliberately taken
a phased, collaborative approach so that the Qantas Channel, and
the new content that it will offer, can be delivered in the most
seamless way possible. We’ll continue to work closely
with our agency partners to prepare for the introduction of the
new technology, with the benefits of our new distribution platform
expected to start flowing through in the coming months. Greater reward and recognition of our Frequent Flyers and the
ability to deliver targeted offers for our agency partners are
just some of the benefits that are in the pipeline. Ultimately,
our vision is to offer our agency partners a bigger toolkit than
what they can offer our customers today.”
have not registered for the Qantas Channel may incur a channel
fee, in addition to no longer being able to access a wide range of
traditional fares being made available via indirect channels or
having access to the new content via the QDP as it becomes
available. Registration for the Qantas Channel remains open for
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