According to research commissioned by RoomIt by
CWT, business travellers want different hotel
experiences based on the country they are from.
The survey compiled responses from 660 business
travellers from nine countries to identify what influences them to
choose a particular hotel during the booking process.
revealed that globally, having access to Wi-Fi (84%), room rate
(81%), distance from business site (81%) and breakfast (79%) are
the most important influences.
A few of the key differences
between countries were also revealed, such as business travellers
from the UK and Germany are the most swayed by having access to a
health club (44%) and loyalty programs are the most important to
those from Mexico and Germany (46%).
“We continually work to understand business
travellers’ specific wants and needs so we can offer the
accommodations that will improve their satisfaction,” said Scott Hyden, SVP and Chief Experience Officer of RoomIt. “We know that
you have to get the basics right in order to maximize compliance
and reduce travel spend.”
Several other notable takeaways from the results
— business travellers from Germany are most likely to be persuaded
by photos (56%) compared to other countries while travellers from
France are the least likely to experiment with new hotel brands
Travellers from Mexico are less likely to use
their company’s booking tools (24%), compared with those from
Canada (35%). German travellers rely most on having someone else
book their travel (41%) or going offline to speak with a travel
agent (40%) compared to US travellers (27% and 22%, respectively).
Overall, business travellers are more likely to
stay at upper midscale to upper upscale properties, but there are
key regional differences. Travellers from India and Australia are
more likely to stay in luxury properties (35% and 25%), while
Mexico, the US and Italy travellers are more likely to stay in
upper midscale properties (35%, 32% and 27%).
Globally, when asked what attributes best
describe the ideal hotel accommodation, results show that the
hotel and service are stronger drivers than amenities, image or
Quality (44%), trustworthiness (38%), convenience (40%),
quietness (30%), affordability (28%) and coziness (28%) resonate
the strongest. Regionally, quality is most important to India
(63%), the US (44%), Canada (40%), and the UK (39%). France
prefers coziness and quiet the most (49% and 39%), while Mexico
ranks trustworthiness the highest (54%).