Accor has officially welcomed 21c Museum Hotels
into its MGallery Hotel Collection, a global network of more than
100 hotels in 26 countries.
Bearing both the MGallery and 21c brands, 21c
Museum Hotels – MGallery represents a shared commitment to
inspiring guests to delight in and fully discover the very best
the world has to offer.
21c Museum Hotels – MGallery will maintain 21c’s distinctive spirit and pioneering vision of combined
contemporary art museum, boutique hotels and chef-driven
restaurants, and preserve the singular personality, style and
story of each individual property.
Yohan Amiot, vice president brand management, MGallery,
said, “We are honored to welcome
21c Museum Hotels into the MGallery family. 21c envisions a new
kind of hospitality, which promotes accessible, unexpected and
innovative arts, cultural and culinary experiences for guests and
locals alike, globally connected to contemporary culture, yet
firmly rooted within each local community. The 21c brand is the
perfect complement to MGallery’s concept of bespoke, creative
hospitality for lovers of travel, the arts and immersive
21c Museum Hotels – MGallery currently
includes eight properties in Bentonville, Cincinnati, Durham,
Kansas City, Lexington (pictured), Louisville, Nashville and Oklahoma City.
Additional projects are in development in Chicago, slated for
debut in late 2019, and Des Moines.
21c Museum Hotels has also been selected as the brand
and management company for a combination boutique hotel,
contemporary art museum and independently branded, chef-driven
restaurant anticipated to open in the restored YMCA building in
downtown St. Louis in late 2020.
“We are embarking upon an
exciting period of growth for 21c Museum Hotels and the MGallery
Hotel Collection,” said Chris Cahill, deputy chief executive
officer, Accor. “Marrying 21c’s exceptional and distinctive brand
with the influence of the MGallery collection and strength of
Accor’s global platform deepens the full range of unparalleled
experiences available to our guests. The official North American
introduction of the MGallery brand marks the continued expansion
of our lifestyle ‘boutique’ footprint.”
21c will also officially join Le Club
AccorHotels on 1 April 2019, affording 21c guests full access
to Le Club AccorHotels member benefits, status points, and the
earning and burning of rewards points.