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Wed, 27 March 2019

Accor Adds 21c Museum Hotels to MGallery Collection

Accor has officially welcomed 21c Museum Hotels into its MGallery Hotel Collection, a global network of more than 100 hotels in 26 countries.

Bearing both the MGallery and 21c brands, 21c Museum Hotels – MGallery represents a shared commitment to inspiring guests to delight in and fully discover the very best the world has to offer.

 21c Museum Hotels – MGallery will maintain 21c’s distinctive spirit and pioneering vision of combined contemporary art museum, boutique hotels and chef-driven restaurants, and preserve the singular personality, style and story of each individual property.

21c Museum Hotel Lexington. Click to enlarge.

Yohan Amiot, vice president brand management, MGallery, said, “We are honored to welcome 21c Museum Hotels into the MGallery family. 21c envisions a new kind of hospitality, which promotes accessible, unexpected and innovative arts, cultural and culinary experiences for guests and locals alike, globally connected to contemporary culture, yet firmly rooted within each local community. The 21c brand is the perfect complement to MGallery’s concept of bespoke, creative hospitality for lovers of travel, the arts and immersive experiences.”

21c Museum Hotels – MGallery currently includes eight properties in Bentonville, Cincinnati, Durham, Kansas City, Lexington (pictured), Louisville, Nashville and Oklahoma City. Additional projects are in development in Chicago, slated for debut in late 2019, and Des Moines.

21c Museum Hotels has also been selected as the brand and management company for a combination boutique hotel, contemporary art museum and independently branded, chef-driven restaurant anticipated to open in the restored YMCA building in downtown St. Louis in late 2020.

“We are embarking upon an exciting period of growth for 21c Museum Hotels and the MGallery Hotel Collection,” said Chris Cahill, deputy chief executive officer, Accor. “Marrying 21c’s exceptional and distinctive brand with the influence of the MGallery collection and strength of Accor’s global platform deepens the full range of unparalleled experiences available to our guests. The official North American introduction of the MGallery brand marks the continued expansion of our lifestyle ‘boutique’ footprint.”

21c will also officially join Le Club AccorHotels on 1 April 2019, affording 21c guests full access to Le Club AccorHotels member benefits, status points, and the earning and burning of rewards points.

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