TravelNewsAsia.com
Wed, 27 Nov 2019

Novotel Partners Calm to Enhance Sleep Experience for Guests

Novotel Hotels has entered into a multi-year global partnership with Calm, an app designed to help sleep, meditation and relaxation.

Beginning in January 2020 at Novotel locations in the United Kingdom, the partnership with Calm will be introduced at more than 530 hotels across 60 countries throughout the year.

As part of the launch, guests checking into a Novotel Executive Room will receive a complimentary 60-day Calm Premium subscription, worth GBP £26.98.

"At Novotel, we invite our guests to unwind and enjoy a sense of calm and wellbeing while staying at our hotels," said Nadege Keryhuel, Vice President Novotel Brand. "Traveling often takes people out of their usual comfort zones and so we feel it is vitally important to help our guests regain that comfort through mindfulness and relaxing environments. We are thrilled to partner with Calm to boost our efforts in this regard and look forward to seeing the benefits it will bring to our guests' overall health and wellbeing."

Accor's partnership with Calm will begin at Novotel hotels in the UK before being added to more than 530 hotels across 60 countries throughout the year.. Picture the Novotel Reading Centre Hotel in England. Click to enlarge.

In addition to guided meditations, atmospheric music and nature soundscapes, some of Calm's most popular content is Sleep Stories, over 150 soothing bedtime stories, often narrated by well-known voices, that are supposed to transport listeners into a more relaxed state so that they can enjoy a calmer, deeper sleep.

To celebrate its partnership with Novotel, Calm is releasing a new Sleep Story called "Nightfall", narrated by actress Eva Green, best known for her role in the James Bond spy film Casino Royale and most recently the live-action version of the blockbuster movie, Dumbo.

Narrated in English and French - the first time a Sleep Story has been released in two languages simultaneously, "Nightfall" follows the peaceful, wondrous process of twilight as it unfolds across the Earth, described in rich, vivid detail - creating the perfect setting for someone settling down to sleep.

Aleena Abrahamian, Head of Strategic Partnerships, Calm, said, "Mindfulness and better sleep can have a positive impact on various states of mind: improving concentration, memory, creativity, and motivation. More people are looking to incorporate wellness into their lifestyles and travel experiences."

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