Novotel Hotels has entered into a multi-year
global partnership with Calm, an app designed to help sleep,
meditation and relaxation.
Beginning in January
2020 at Novotel locations in the United Kingdom, the partnership
with Calm will be introduced at more than 530 hotels across 60
countries throughout the year.
As part of the launch, guests checking into a
Novotel Executive Room will receive a complimentary 60-day Calm
Premium subscription, worth GBP £26.98.
"At Novotel, we invite
our guests to unwind and enjoy a sense of calm and wellbeing while
staying at our hotels," said Nadege Keryhuel, Vice President
Novotel Brand. "Traveling often takes people out of their usual
comfort zones and so we feel it is vitally important to help our
guests regain that comfort through mindfulness and relaxing
environments. We are thrilled to partner with Calm to boost our
efforts in this regard and look forward to seeing the benefits it
will bring to our guests' overall health and wellbeing."
In addition to guided meditations, atmospheric
music and nature soundscapes, some of Calm's most popular content is Sleep Stories,
over 150 soothing
bedtime stories, often narrated by well-known voices, that are
supposed to transport listeners into a more relaxed state so that
they can enjoy a calmer, deeper sleep.
To celebrate its partnership with Novotel, Calm
is releasing a new Sleep Story called "Nightfall", narrated by
actress Eva Green, best known for her role
in the James Bond spy film Casino Royale and most recently the
live-action version of the blockbuster movie, Dumbo.
English and French - the first time a Sleep Story has been released in
two languages simultaneously, "Nightfall" follows the peaceful,
wondrous process of twilight as it unfolds across the Earth,
described in rich, vivid detail - creating the perfect setting for
someone settling down to sleep.
Aleena Abrahamian, Head of Strategic
Partnerships, Calm, said, "Mindfulness and better
sleep can have a positive impact on various states of mind:
improving concentration, memory, creativity, and motivation. More
people are looking to incorporate wellness into their lifestyles
and travel experiences."