The British & Irish Lions has appointed Tom
Halsey as Commercial Director and Alan Phillips as Operations
Reporting to Managing Director Ben Calveley, the
new appointments come as the Lions step-up their preparations
ahead of their hotly-anticipated Tour to South Africa in 2021 to
face the newly-crowned World Champions.
Halsey has spent the last
seven years at the Rugby Football Union (RFU) as their Head of
Business Development where he led the organisationís partnership
acquisition process negotiating commercial agreements with the
likes of British Airways, O2, Canterbury and Guinness.
that time, he was also responsible for the RFUís retail and
licensing, as well as devising a media rights strategy. Prior to
working at the RFU, Halsey held senior commercial roles at UK
Sport, Wembley Stadium and the Football Association.
very pleased to welcome Alan and Tom to the Lionsí Executive team
as we begin to accelerate our preparations for the Tour to South
Africa in 2021," said Calveley. "They bring with them a
huge wealth of knowledge and experience, and we look forward to
having them apply their extensive industry expertise to the
Phillips joins from the Welsh Rugby Union,
where he has worked as Wales Team Manager since 2002. He is a
former Wales international hooker who won 18 caps for his country
and was part of the Lions' touring party to South Africa in 1980.
He joins forces again with Lions Head Coach Warren Gatland,
whom he worked with at Wales from 2008 until the end of the 2019
Rugby World Cup Ė a relationship that saw him part of a management
team that won three Six Nations Grand Slam titles.