American Airlines has launched a campaign that
offers those that participate the opportunity to add a loved one’s name to one of its
planes in honor of those who are cancer survivors, current cancer
fighters and those who lost their battle with cancer.
Anyone who makes a donation of $25 or more
to Stand Up To Cancer (SU2C) during the month of July 2019 can add the
name of a person they stand up for to an American Airlines Airbus
A321. The plane, which will begin flying this fall, will be
wrapped with a special SU2C design that includes names submitted.
The campaign started on 1 July with a digital and
television ad featuring Stand Up To Cancer Ambassador and
superstar Tim McGraw alongside six American team members from
across the U.S. Tim as well as each team member in this new
campaign has been personally affected by cancer, either as a
survivor or a co-survivor caring for a loved one fighting the
“Every family in America has a cancer story, my
own family included. Too many of us have lost our parents,
children, spouses and friends to this terrible disease,” McGraw
said. “I’ve been so touched by the stories of the American
Airlines team members I’ve met over the past month and I’m honored
to lend my voice to this campaign to help create a world where all
cancer patients can become long-term survivors and have more time
with the people they love.”
As part of the company’s multi-year,
multi-million dollar collaboration with SU2C, 100% of donations
received will go to support Stand Up To Cancer’s collaborative
cancer research programs.
“Our national collaboration with Stand Up To
Cancer was driven by their proven approach to cancer research and
our corporate purpose to care for people on life’s journeys. In a
few short years, we’ve seen donations contribute to scientific
breakthroughs and more access to meaningful clinical trials,” said
Elise Eberwein, Executive Vice President of People and
Communications at American. “Today, we ask anyone who has been
impacted by cancer join us in our shared goal to make every cancer
patient a long-term survivor.”
To honor its own team members, the first names
added to the plane will be those of American team members who
self-identified as cancer survivors or are currently battling
To make a donation to SU2C and add a name to
this special plane, visit the airline's
between July 1–31, 2019. In late September, donors will be able to see the
location of their submitted names on the plane before it begins
flying in September. Terms and conditions apply.
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