Air New Zealand customers in the United Kingdom
are more than twice as likely to offset the carbon impact of their
flights than those based in New Zealand or Australia.
This insight is one of the many gleaned through
Air New Zealand's analysis of customer behavior during the 2019
financial year, with its data revealing views on all aspects of
flying – from carbon and connectivity, through to travellers'
favourite inflight drinks and meals.
In the past year more Air New Zealand customers
around the world chose to fly carbon neutral, offsetting more than
174,400 trips – or 50,000 tonnes of carbon – up 34.5% on
the previous year.
Kiwis offset 4.6% of journeys booked
online, but as Air New Zealand rolled out its FlyNeutral programme
offshore, those travelling the farthest to visit New Zealand are
proving most likely to offset their flying footprint with UK
travellers offsetting 9.7% of journeys booked online, USA 7.2%,
Canada 6%, and Australia 4.2%.
Air New Zealand operated more than 190,000
flights in the past year. Its customers collectively flew 37.4
billion kilometres and earned 101.5 million Airpoints Dollars
along the way. The airline's most travelled customer clocked up
522,602 kilometres in the air.
Savvy Kiwi shoppers snapped up more than 100,000
seats in a day when Air New Zealand announced domestic fare
reductions of up to 50% on 26 February 2019.
A team of 2,000 chefs and culinary specialists
in 24 locations prepared the 6.3 million inflight meals Air New
Zealand served globally, and since 1 July 2018:
Beef trumped the chicken as the most popular
choice in Economy with 283,400 portions of New Zealand beef osso
bucco with caramelised onion served, surpassing the next most
requested meal: chicken tagine.
Customers enjoyed 1.6 million New Zealand beef
and lamb dishes.
Business Premier customers on NZ1 and NZ5 from
Los Angeles to Auckland became the first to try the plant-based
Impossible Burger inflight, with the airline plating around 7000
Impossible Burger patties and 4200 Impossible Burger sliders over
More than 960,000 ice creams and 900,000
portions of New Zealand cheese were served on international
flights departing New Zealand.
Peter Gordon's hapuka in light turmeric and
fresh curry leaf sauce with petit pois and steamed lemongrass rice
and his roasted chicken marbella on creamed corn and polenta were
the most popular dishes in the airline's premium cabins.
The airline prepared 45,000 appetisers featuring
Ngati Porou's Ahia smoked fish, giving travellers a taste of New
Zealand's Tairawhiti region.
Close to 5.8 million glasses of exclusively New
Zealand wines were poured, with pinot noir eclipsing last year's
top tipple sauvignon blanc as the preferred drop.
Baristas brewed 1.2 million cups of coffee in
the airlines' lounges with almost half the orders placed via the
coffee feature on Air New Zealand's mobile app. The flat white
remained customers' top choice at 45% of all orders with
the long black and latte in distant second, both at 12.7%.
The caffeine obsession continued onboard with 8
million cups of coffee and 5.2 million cups of tea served
It was a kind of magic for the most watched film
onboard, Bohemian Rhapsody, seen 162,215 times in the past year.
The Beatles still pipped Queen as the most popular artist,
attracting 606,773 hits. Customers spent three million minutes
nodding away to the airline's sleep playlist.
Customers spent thousands of hours connected to
Air New Zealand's free inflight Wi-Fi. Flight NZ1 from London to
Los Angeles on 15 March – the date of the Christchurch shooting
tragedy – had the highest Wi-Fi uptake in the past year,
suggesting the ability to stay in touch with loved ones at
stressful times is important to travellers.
Air New Zealand's Chief Marketing and Customer
Officer, Mike Tod, says understanding customer trends keeps the
airline ahead of the pack and even more connected and personalised
experiences are in the pipeline.
"Paying close attention to feedback ensures
we're delivering what customers really want. Right now every
aspect of our onboard experience is under the microscope as we
design the future cabin experience for our new long-haul fleet,"
he said. "Air New Zealand's warm Kiwi service has set the
standard for airlines globally. Key to the product development
underway at our Hangar 22 innovation centre in Auckland is scoping
the technology, dining and entertainment options we'll take
forward to our new aircraft."
Air New Zealand has ordered eight Boeing 787-10 aircraft
that will replace its 777-200
fleet. The first aircraft is expected to arrive from late 2022 and
will be fitted with new Business Premier, Premium Economy and
Economy cabins incorporating design outputs from Hangar 22.
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