Airbnb has revealed how MotoGP has helped
fuel its growth in Buriram, Thailand.
Airbnb first partnered with the Buriram-based
homestay provider B-STAY, with the support of the Ministry of
Tourism and Sports, to build flexible accommodation supply for the
Thailand MotoGP 2018, in the process providing hospitality
training and onboarding over 65 local homestays in Buriram.
Ahead of the upcoming Buriram MotoGP 2019,
Airbnb has unveiled new data that highlights its impact on the
- Since Airbnb launched its partnership with
B-STAY last year, the number of listings in Buriram on Airbnb has
grown by 360% year-on-year.
- Buriram came in #7 as the top trending
destination Airbnb guests are heading to in Q3 2019, based on
percentage growth in bookings from last year. There is a 357%
year-on-year growth in bookings to Buriram during this period.
- During this year’s Buriram MotoGP, the Airbnb
host community in Buriram will welcome over 430 guests from more
than 100 cities around the world into their homes and communities,
a 96% year-on-year increase.
- Approximately 27% of estimated guest arrivals
are domestic, and top overseas guest markets comprise Australia,
India, France, United Kingdom and the United States.
- The average booking size is 2.5 pax, and
guests will stay for an average length of 3 nights.
- Guests aged 30-39 comprise the largest
category of guests, followed by guests aged 40-49. Women hosts
comprise 45% of all hosts in Buriram’.
Mich Goh, Head of Public Policy for Southeast
Asia, Airbnb, said, “Driven by a desire for more local and
authentic experiences, we are seeing more travellers from Thailand
and the world visit off-the-beaten track destinations. Our
community’s unique accommodation and experience offerings helps
emerging destinations, like Buriram, attract and host more
visitors. Looking forward, we will continue to work closely with
governments and community stakeholders to support the growth of
tourism in emerging destinations and spread the benefits beyond
big cities and tourism hotspots.”
Airbnb has launched a marketing video
titled ‘Sustainable Travel with Airbnb: Beyond Big Cities’ which
features Buriram’s unique local attractions and way of life, as
seen through the eyes of Airbnb’s passionate host community. The video, which will run on Airbnb’s global
platforms, aims to promote and drive both domestic and
international travel to emerging destinations in Thailand.
The company has plans to expand its
destination marketing efforts to other emerging destinations in
the country, including Saraburi's Nong Saeng and Sao Hai
The Buriram MotoGP 2019 will take place 4-6
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