Airbnb has entered the luxury travel market with Airbnb Luxe.
Built on the experience and knowledge gained
from the acquisition of Luxury
Retreats in 2017, Airbnb Luxe has launched with more than 2,000
handpicked homes around the world, each one passing strict
evaluation across 300+ criteria to meet standards in both design
Each Airbnb Luxe booking provides access to a
dedicated, highly trained trip designer who works to ensure that the stay
is tailored to the traveler’s unique needs every step of the way.
After booking a property, the trip designer can help
with the check-in, coordinating local bespoke experiences and
activities, and arranging a wide range of services from childcare
to private chefs to in-house massage therapists, or personal
training sessions in your own private gym, for example.
“Today’s luxury traveler is craving more than
just high-end accommodations; they seek transformation and
experiences that leave them feeling more connected to each other
and to their destination,” said Brian Chesky, Airbnb Co-Founder,
CEO and Head of Community. “With Airbnb Luxe we are applying the
same approach we’ve used since we launched Airbnb more than 11
years ago — creating local, authentic and magical travel moments
now in amazing places to stay — to reimagine the way people think
and experience luxury travel.”
In addition to chateaux and chalets, Airbnb Luxe
will also open the door to spectacular places to stay in cities, a
new area of focus. Building on the places to stay already
available in cities like London — be it a Kensington oasis or a
Sloane Square penthouse; and Los Angeles — like a French
Country estate, Airbnb plans to add properties in at least
12 more cities this year, including Milan, Paris and Austin.
The launch of Airbnb Luxe also helps meet
increasing demand from Airbnb guests for luxury properties and
experiences. In 2018, the number of Airbnb bookings for listings
worth at least US$1,000 per night increased more than 60%.
The increased interest in luxury travel on Airbnb is consistent
with broader trends. Analysts believe the luxury travel market is
worth more than US$200 billion and poised to grow in the years
Launched initially in 13 markets around the world, Airbnb
Plus is now available in over 300 markets.
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