United Airlines has unveiled its new aircraft
The first aircraft painted with the new design
is a Boeing 737-800, which will be joined by a mix of narrowbody,
widebody and regional aircraft with the new livery throughout the
“As we improve and elevate our customer
experience, we are changing the way people think and feel about
United, and this branding captures that new spirit,” said Oscar
Munoz, CEO of United Airlines. “Each improvement we’ve added to
our service advances our evolution as an airline, furthering our
effort to elevate and redefine customer service in the sky. This
modernized design, especially our iconic globe, enhances the very
best of United’s image and values while pointing in the direction
of where we intend to go next in serving our customers.”
The next iteration of United’s livery
prominently features the color most connected to the airline’s
core – blue. Three shades – Rhapsody Blue, United Blue and Sky
Blue – are used throughout the design.
airline is keeping its iconic globe logo on the aircraft tail,
which represents the carrier’s expansive route network of reaching
355 destinations in nearly 60 countries. The tail will be updated
with a gradient in the three shades of blue, while the logo will
now appear predominantly in Sky Blue.
The engines and wingtips are
also being painted United Blue, and the swoop that customers and
employees have expressed fondness for on United’s Dreamliner fleet
will be added to all aircraft in Rhapsody Blue.
United’s name will
appear larger on the aircraft body and the lower half of the body
will be painted Runway Gray. United’s mission of “Connecting
people. Uniting the world.” will also be painted near the door of
On average, United aircraft receive new paint
jobs every seven years.