Air France-KLM and Atout France, the French
tourism organisation, have signed an agreement to jointly promote
France as a destination to international markets.
Air France and Atout France will work together
to highlight the diversity of French tourism with the aim of
developing tourism in a variety of beautiful French towns and
cities across the country.
Alexandre, EVP Commercial, Sales & Alliances at Air France-KLM
said, “I am delighted that we have renewed our partnership with Atout France. By developing joint actions to increase the number
of tourists, not only to Paris, but also to our French regions, we
are committed to maintaining France's attractiveness at the heart
of our commercial strategy.”
In 2018, Air France carried 12.1 million
customers to and from the country, including 8.3 customers to and
from Paris and 3.8 customers to and from different regions within France.
France has organized more than 2,700 events to promote French
destinations abroad, trained 25,000 professionals and organized
more than 2,000 press conferences in France.
Christian Mantei, Managing
Director of Atout France, said, “The
actions deployed will make it possible to support activity in
Paris, the Paris region and all French destinations. The benefits
of this collaboration will benefit the entire tourism sector.”
Among the actions
jointly defined are several visits by international journalists
and professionals to France, the provision of information
(magazines, brochures, etc.) to the general public, communication
campaigns and training operations for international professionals.