RoomIt by CWT has appointed Geoffrey Waldmiller
as Vice President of Revenue Optimization.
Geoff will help to streamline the shopping process
for CWT’s travelers and improve conversion at the point of sale.
He will also provide leadership to the RoomIt loyalty and
Before RoomIt, Geoff served as Chief
Revenue Officer for Schulte Hospitality Group, where he led
revenue management, sales, ecommerce, marketing, and analytics for
151 franchised and independent hotels.
Before that, he held several executive
roles with MGM Resorts International, also focused on revenue
optimization and ecommerce.
“Geoff brings a strong portfolio of expertise to
RoomIt, with deep roots in both business travel and leisure,” said Scott Hyden, SVP and Chief Experience Officer at RoomIt. “He
brings an unparalleled approach to improving the traveler
experience and thrives on the challenges the industry presents.”
Geoff has a Bachelor of Science in Industrial
and Systems Engineering from Virginia Tech and an MBA in Marketing
and Decision sciences from Indiana University.
Geoff will be based in Chicago.
RoomIt by CWT,
Carlson Wagonlit Travel,