Sojern, a provider of digital marketing
solutions for the travel industry, has appointed Masahiro Ueno as
Vice President of Asia Pacific.
Ueno joins Sojern from BuzzFeed Japan, a joint
venture set up by BuzzFeed and Yahoo Japan, where he was CEO.
Bringing more than 20 years of leadership
experience to the role, Ueno will oversee growth across the wider
APAC region including Singapore, Hong Kong, Australia, and New
Ueno has formerly held CEO and
President positions at top companies in Japan including BuzzFeed,
Criteo, Become, Overture, and DoubleClick. Ueno successfully grew
the APAC Criteo business from four employees to over 250 across
six regional offices representing over 20% of Criteo's global
Sojern's Chief Revenue Office, Stephen Taylor
said: "Masahiro has a proven track record of success in APAC. He
has clearly demonstrated his expertise in building high performing organisations that combine the right blend of people, processes
and technology in a rapidly evolving digital market. We are
delighted he will bring his strong leadership, digital expertise,
and operational discipline to further accelerate growth and build
on the current momentum Sojern has in the region."
Ueno will be based in the company's Singapore