According to data from STR, the U.S. hotel
industry reported positive results in the three key performance
metrics during Q1 2019.
In a year-on-year comparison with Q1 2018,
hotels in the USA posted an 0.4% increase in Occupancy to 61.8%,
ADR was up +1.1% to US$129.02 and RevPAR increased by +1.5% to US$79.68.
Demand (+2.4%) outgrew supply (+2.0%) for the quarter, and the
absolute values in each of the three key performance metrics were
the highest for any Q1 on record. However, year-on-year
performance growth came in below projected levels.
performance came in lower than forecasted as the industry reported
its lowest RevPAR percentage change for an opening quarter since
2010,” said Bobby Bowers, STR’s senior VP of operations. “What
made the quarter even more underwhelming was the fact that
year-over-year results received a lift from the Easter calendar
shift as well as significant group performance gains in San
Francisco, which is benefitting from an influx of business at the
reopened Moscone Center. Overall, San Francisco accounted for 40
basis points of that 1.5% increase in the U.S.”
Top 25 Markets, the aforementioned San Francisco/San Mateo,
California, posted the largest lift in ADR (+15.9% to US$270.23),
which resulted in the largest increase in RevPAR (+15.9% to
Tampa/St. Petersburg, Florida, experienced the
highest rise in occupancy (+2.4% to 81.2%).
LIII host, Atlanta, Georgia, registered the second-largest jump in
RevPAR (+14.1% to US$88.59), due primarily to the only other
double-digit increase in ADR (+12.7% to US$126.19).
comparison with its Super Bowl host year in 2018, Minneapolis/St.
Paul, Minnesota-Wisconsin, reported the only double-digit decline
in ADR (-15.0% to US$109.04) and the largest drop in RevPAR
(-19.0% to US$63.20).
Jersey, saw the largest decrease in occupancy (-7.8% to 59.8%).
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