Sabre today released a study in partnership with
TrendWatching which reveals the top consumer trends that could
shape the hospitality industry in 2019 and beyond.
“The hospitality industry is always reinventing
itself, constantly adapting to the changing expectations of
travellers,” said Clinton Anderson, president of Sabre Hospitality
Solutions. “As a result, digital transformation has become a
rising priority for hoteliers due to its ability to generate more
targeted, personalized offers. Ultimately, shifts in how
individuals interact with technology, brands and even space
translate directly into new, untapped opportunities for hoteliers.
As a trusted partner to the hospitality industry, Sabre is
committed to providing hoteliers with the most innovative
technology solutions that will drive revenue, and to identifying
the trends that will influence consumer behaviour in the future.”
While time-pressed travellers may wish to avoid
other people during their stay, others will welcome companionship
– even in virtual form. Travelers deeply accustomed to digital
assistants, chatbots and more will look to the next evolution of
artificial intelligence. They will seek out virtual personalities
that have the power to entertain, educate and befriend. The
presence of virtual digital assistants has grown incrementally
since 2011, and shows no sign of stopping.
Traditional brick and mortar retailers are
expanding into hospitality – building immersive brand experiences
for their customers – providing an entirely new breed of
competition for traditional players, while delighting loyal fans.
Social media feeds have become saturated with picture-perfect
travel snapshots of branded lifestyles, and as a result, consumers
have ever-higher standards when shopping. Brands hold the capacity
of reaching overstimulated customers by launching unique
partnerships to cut through the noise, in unexpected locations.
Using their devices to summon a “magic
point-of-sale,” travellers can engage with establishments, browse
products, test and purchase in innovative new ways. Smart brands
are using technology to gain rich data on consumer preferences and
habits, and are leveraging innovative channels like these to reach
them in the right place, at the right time. Globally, the
augmented reality (AR) market hit USD 1.1 billion in 2018, and is
expected to reach USD 7.9 billion by 2023. The maturing of virtual
reality (VR) and AR revolutionizes how and where consumers shop
and engage with brands.
The proliferation of on-demand services and
co-working environments are transforming expectations around work
and travel. A growing cohort of professionals are making travel
their main priority by becoming digital nomads. The explosion in
gig economy and freelancing platforms indicate that consumers are
embracing alternative lifestyles that don’t tie them down to a
specific company, location, or even daily schedule.