Thu, 22 Aug 2019 |
British Airways to Give All Cabin Crew iPhone
XRs
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All
15,000 British Airways cabin crew are to be issued with iPhone XRs to help them
offer a more personalised service to the more than 45 million
customers that travel with the airline every year.
The investment for all cabin crew members
follows a successful trial of iPads for senior cabin crew on board
every flight.
The new phones will give crew access to a range of
customer information at their fingertips, including previous
flights and meal preferences, enabling them to personalise every
interaction.
Bradley Smith, 27, one of the first cabin crew
to receive a brand-new iPhone XRs, said, “Recently,
when a customer realised that he had forgotten to order a special
meal, he was really impressed when I quickly took out the phone,
logged onto ba.com and ordered a meal for his return journey - all
within a matter of minutes in the middle of the flight. It
felt so rewarding to be able to immediately resolve the situation
for the customer. All my crew reference guides are also loaded
onto the phone, so everything I need is in my pocket throughout
each flight. It really has made a huge difference already.”
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