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Thu, 22 Aug 2019

British Airways to Give All Cabin Crew iPhone XRs

All 15,000 British Airways cabin crew are to be issued with iPhone XRs to help them offer a more personalised service to the more than 45 million customers that travel with the airline every year.

The investment for all cabin crew members follows a successful trial of iPads for senior cabin crew on board every flight.

All 15,000 British Airways cabin crew are to be issued with iPhone XRs to help them offer a more personalised service to the more than 45 million customers that travel with the airline every year. Click to enlarge.

The new phones will give crew access to a range of customer information at their fingertips, including previous flights and meal preferences, enabling them to personalise every interaction.

Bradley Smith, 27, one of the first cabin crew to receive a brand-new iPhone XRs, said, “Recently, when a customer realised that he had forgotten to order a special meal, he was really impressed when I quickly took out the phone, logged onto ba.com and ordered a meal for his return journey - all within a matter of minutes in the middle of the flight. It felt so rewarding to be able to immediately resolve the situation for the customer. All my crew reference guides are also loaded onto the phone, so everything I need is in my pocket throughout each flight. It really has made a huge difference already.”

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See latest HD Video Interviews, Podcasts and other news regarding: BA, British Airways, Cabin Crew.

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