Mon, 22 April 2019 |
SBC Travel Group Appoints Anthoney
Jayasekera as Chief Digital Officer
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SBC Travel Group has appointed Anthoney
Jayasekera as Chief Digital Officer.
Mr Jayasekera has more than 18 years of
experience within the hospitality sector, having worked in digital
marketing and online distribution for several leading global
brands including Minor Hotels Group, Crown Melbourne and Aitken
Spence Hotels.
In his new role with SBC Travel Group, Mr
Jayasekera will direct the overall digital strategy for the
company, manage the website and social
presence and manage all digital marketing initiatives.
“SBC Travel excites me as they have a passion
for embracing new technology and building solutions for travel,”
said Mr Jayasekera. “Being with hospitality and travel for the
last 18 years, I’ve been able to see the paradigm shift from
traditional to digital platforms. It’s exciting to see the
transformation from then to now. However, there’s still more
opportunity to improve and disrupt current processes so they can
be secure, faster, novel, and cost-effective with the use of new
advancements in technology.”
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