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Mon, 22 April 2019

SBC Travel Group Appoints Anthoney Jayasekera as Chief Digital Officer

SBC Travel Group has appointed Anthoney Jayasekera as Chief Digital Officer.

Mr Jayasekera has more than 18 years of experience within the hospitality sector, having worked in digital marketing and online distribution for several leading global brands including Minor Hotels Group, Crown Melbourne and Aitken Spence Hotels.

Anthoney Jayasekera. Click to enlarge.

In his new role with SBC Travel Group, Mr Jayasekera will direct the overall digital strategy for the company, manage the website and social presence and manage all digital marketing initiatives.

“SBC Travel excites me as they have a passion for embracing new technology and building solutions for travel,” said Mr Jayasekera. “Being with hospitality and travel for the last 18 years, I’ve been able to see the paradigm shift from traditional to digital platforms. It’s exciting to see the transformation from then to now. However, there’s still more opportunity to improve and disrupt current processes so they can be secure, faster, novel, and cost-effective with the use of new advancements in technology.” 

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