The Thailand Convention and Exhibition Bureau
launched an online MICE Intelligence & Resource Centre which is
accessible to suppliers, organisers and others involved in the
new resource centre, MICE professionals from
across the industry can access:
MICE Insights: In-depth
analysis on business trends and new opportunities, to help gain a
sustainable competitive advantage.
Latest insights and trends on Thailand's 10 S-Curve industries -
which include Future Automotive, Smart Device, Health Tourism,
Biotechnology, Food Processing, Robotics, Aviation & Logistics,
Biofuel & Biochemical, Digital, and Integrated Medical Service -
to help explore emerging opportunities in the global and domestic
MICE landscape and to embrace and drive changes in the digitalisation era.
The Publications Centre:
e-Library with a growing number of publications on the
MICE industry for viewing or download, and with customised search
functions in such categories as Business, Economics, Leadership, Management, Marketing, Sustainability and Technology.
Business Tools: Event management and planning software that
combines pre and post-event solutions to meet the demand of
changing markets. A portfolio of MICE business tools and apps are
available to foster engagement between event organizers and event
attendees. These include event analytics, business matching,
survey and event registration and payment tools.
There's also a
self-assessment tool that allows an event organiser to diagnose
their event organising potential and management readiness, a
financial performance analysis tool to measure event profit and
ROI, and a break-even analysis tool to calculate cost and revenue
targets needed to cover the organisation and holding of an event.
The new tool is aimed
at supporting all target groups - entrepreneurs, businessmen,
students and the public - to jointly foster MICE business through
the power of data and to create sustainable economic growth. The initiative is part of a six-part strategy under Thailand's
three-year MICE Intelligence & Innovation Strategic Plan
Mrs. Jaruwan Suwannasat, Director of TCEB's MICE
Intelligence & Innovation (M2I) Department,
said, "The MICE Intelligence & Resource Centre reflects Thailand's
move forward to providing MICE operators with actionable and
insightful information they can use to devise concrete business
plans. TCEB has adopted MICE Intelligence and Data
Analytics to respond to the changes taking place in the MICE
industry, and with the MICE Intelligence & Resource Centre the
bureau will be working closely with operators to elevate the MICE sector in a sustainable and evenly distributed manner."