Emirates carried approximately 16 million
passengers between June and August 2019.
With ice, an inflight entertainment system
that is widely regarded as one of the best in the sky, offering
up to 1,500 movies as part of a catalogue that boasts up to 4,500
channels, what were the most watched movies and programmes?
In June, the most popular movie watched on
board was Captain Marvel, while in July Alita: Battle Angel
took the top spot, and in August Avengers: End Game was the most
To help customers plan their
inflight entertainment more effectively, Emirates introduced an innovative new
function on its app to allow customers to browse the expansive
entertainment catalogue, create bespoke playlists ahead of their
flight and then sync it to their seats once on board.
Between June and August 2019,
more than 40,000 unique playlists were created by travellers, with every playlist
including at least one movie, and one in six customers added a TV show to their personal
Bollywood movies are the most popular non-English
language films on board. In terms of film categories, the most
popular choices were a varied spread with most viewers opting for
“New Movies” which included hits like A Star is Born and Bohemian
Rhapsody over summer; followed by Disney classics – a selection of
50 Disney hits ranging from 1951 classic Alice in Wonderland to
this year’s Aladdin. The third most popular category across all
sectors and regions was Bollywood films and over summer, customers
enjoyed hits like 2.0 and classics like Dabangg 2.
looking for other options could choose from over 1,200 hours of TV
programming. In the last 3 months, the Emmy award- winning series
Chernobyl from HBO was the most watched TV show on ice, while the
most watched documentary was African Cats, a 2011 nature
documentary film about a pride of lions and a family of cheetahs
trying to survive in the African savannah.
Emirates ensures its
youngest customers are catered for with a large selection of
children’s movies and TV channels and the most popular kid’s show
was Paw Patrol.
ice also features varied content such as
Emirates’ own Food and Wine Channels giving customers a
behind-the-scenes look at how it creates its onboard menus;
expert-led LinkedIn Learning courses; as well as offering uTalk
language lessons for beginners. The most popular language studied
on board was Arabic.
In October, customers can look forward to
blockbusters such as Spider-Man: Far from Home, Toy Story 4 and
Beatles-inspired film Yesterday. The ice catalogue will also
include TV shows like Season 2 of the HBO hit Big Little Lies and
Season 10 of Modern Family; and the latest music from Freya
Ridings and DJ Snake.
Emirates’ entire fleet is Wi-Fi
enabled and the airline provides free Wi-Fi across all classes – a
choice of 20MB complimentary data to use on any app or 2 hours of
unlimited text messaging on popular messaging apps.
More than 1
million passengers logged on to Wi-Fi each month over summer and
40% of travellers over summer chose the unlimited free text
messaging option to keep in touch with family and friends.
Wi-Fi is most popular on flights to North America with the highest
number of users logging on to Wi-Fi and by volume of data
Emirates flights to Houston consume the most data on board
when compared to the rest of the network.
reigns when it comes to Live TV.
Emirates offers up to 8 live
channels of sports and international news channels including CNN,
BBC World News, Sky News, Euro News, CNBC, and NHK World.
viewed channel on board was Sport 24 where fans created virtual
“stadiums in the sky” as they watched the NBA Finals, the French
Open, and the FIFA Women’s World Cup Final over summer.
Emirates is screening all matches from the Rugby World Cup live on
board on the over 175 aircraft equipped with Live TV.