SAS has unveiled its first new aircraft
livery in 21 years.
The new livery extends the blue color of the
tail further down the fuselage and onto the engine, while a big silver SAS logo
has been added to the front side of the
airline’s new Airbus A350 and A320neo aircraft will be among the first to feature the
new livery. In total, as part of the modernization of its short and
long-haul fleet, SAS will take delivery of 80 new Airbus A320neo,
5 Airbus A330 Enhanced, 8 Airbus A350, and 3 Airbus A321LR aircraft before the end of 2023.
The roll-out of the new SAS livery to existing
aircraft in the fleet will follow the
normal maintenance program in accordance to an
already scheduled repaint process each 5-6 years.
All SAS aircraft
will feature the new livery by 2024.
SAS has chosen an
advanced coating material, provided by AkzoNobel, allowing fewer
layers of color to be added. This reduces the weight of the
aircraft significantly and translates into fuel savings as well as
reduced CO2 emissions. Furthermore, the paint contains less toxins
than conventional paint systems, while the increased durability
allows for longer intervals between complete repaints.
“The new livery design
is a symbol of our future, a more sustainable and competitive
future for SAS, but one that also embraces our heritage. Travelers
from Scandinavia will recognize their home, while global travelers
will encounter the renowned feeling of the Nordics,” said Rickard
Gustafson, President and CEO at SAS.
The new SAS
livery features several updates, including:
- The previous
grey color used on the fuselage has been updated to a fresher
shade of grey.
- A big SAS logo
has been placed on the side at the front of the plane, in a silver grey tone.
- Analysis and customer feedback showed that the
unique SAS blue color is strongly recognized by the community of
SAS travelers. The new SAS livery embraces this unique relation
between SAS and true travelers by enhancing and extending the blue color of the tail further down the belly of the plane.
- The earlier red engines have now been turned into silver
grey and dressed with SAS blue crowns to harmonize with the SAS
current visual identity, and to also embrace the connection to the
SAS blue for SAS true travelers.
- The word mark
“Scandinavian” is still located on the engines, but it is now in
dark grey, in order to provide sufficient contrast to the light
grey and silver color of the fuselage and to flirt with the SAS
interior design color scheme.
- The word
“Scandinavian” has also been largely and proudly placed under the
plane on the belly as a symbol for SAS’s Scandinavian heritage and
for clear visual identification from the ground.
- The Scandinavian heritage is also shown in the
three Scandinavian flags that have been updated.