The Los Angeles Tourism & Convention Board
has expanded the role of Craig
Gibbons, the man who has helmed the organizationís tourism efforts for
Australia and New Zealand out of its Sydney office as Regional
Director - Australia/New Zealand since 2014
Operating as Regional Director, Oceania and
Southeast Asia, Craig will now also look after Indonesia, Malaysia, Philippines, Singapore,
Thailand and Vietnam.
In this role, Gibbons will develop and
support air service for Los Angeles International Airport (LAX);
design a robust destination training program for the travel trade
utilizing the L.A. Insider program; and attend key industry trade
shows in the region.
Kathryn Smits, Vice President, Tourism for the
Los Angeles Tourism & Convention Board, said, ďSoutheast Asia continues to be an
expanding source-market for travel to the United States and we are
keen to increase and support airlift from the region. As Craig has
developed great familiarity with and relationships in this market
over the course of his tenure as our Regional Director,
Australia/New Zealand, it was a natural progression to dedicate
more efforts to attracting visitors from Southeast Asia and have
him lead the charge.Ē
joining Los Angeles Tourism, Gibbons was the Commercial & Trade
Executive, Southeast Asia & Australia for Visit Britain, and held
the role of Australia Country Manager for Visit Indonesia.
ďLos Angeles is home to a large Southeast Asian resident
population and the city also has strong economic ties to this
region. I look forward to building upon these destination
strengths to increase desire for the Los Angeles experience,Ē said
Craig Gibbons, Regional Director, Oceania and Southeast Asia.
In 2018, Los Angeles welcomed 130,800 visitors from
Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam,
an increase of 5% year-on-year.