Hyatt has entered into a management agreement
with Resort 4 SA, owned by Ben Golf Investissements SA, for
Europe’s first Alila branded resort.
Overlooking a picturesque lake, Alila La Gruyère,
scheduled to open in 2023,
will feature 85 rooms and 27 residences, a golf
course and a wellness retreat.
The Alila brand was integrated into the Hyatt portfolio in late 2018.
“Following the recent acquisition of Two Roads
Hospitality, we are thrilled to announce plans for the first Alila
property in Europe. The region of La Gruyère with its medieval
Gruyères town is a great location for a brand that embodies a
contemporary expression of centuries-old traditions,” said Guido
Fredrich, Hyatt's regional vice president of development for
Europe. “Moreover, the Alila brand offers tremendous potential for
growth in Europe by responding to the increasing trend of
eco-tourism and wellness travel. We also know that well-travelled
guests are looking to make impactful connections, and the Alila
brand caters to this demand by crafting rare and intimate
Alila La Gruyère will be located in
Pont-la-Ville in the district of La Gruyère, which belongs to the
Canton of Fribourg in western Switzerland. La Gruyère is known for
its picturesque landscape, charming medieval town, and
world-famous cheese and chocolate factories.
“We are delighted to work with Hyatt to bring
this innovative luxury resort to La Gruyère under the Alila
brand,” said Urs Müller, general manager, Resort 4 SA. “The area
is already popular for weekend getaways and golf and wellness
retreats due to its outstanding natural beauty. With the Alila
brand, we look forward to introducing a new concept to the region
and creating a world-class destination that will take the travel
experience to the next level.”
Alila La Gruyère, Switzerland will add to
Hyatt’s growing Alila brand portfolio, joining hotels and resorts
in Indonesia, India, China, Cambodia, Malaysia, Oman and the
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