Thailandís Government Savings Bank (GSB)
is looking to help
promote and empower Thai hospitality entrepreneurs, starting
with local homestay owners, through a new partnership with Airbnb.
As part of the agreement, GSB
plans to help ensure better funding for hospitality entrepreneurs by
providing flexible-interest rate loans and installment plans.
Airbnb will work with GSB to help build capacity through
hospitality and hosting training while connecting homestay owners
to its worldwide platform and marketplace network of over 500
Mike Orgill, General Manager for Southeast Asia,
Hong Kong and Taiwan, Airbnb, said, ďCommunity tourism is a powerful
tool and the new driving force behind Thailandís tourism industry.
Travellers from around the world are seeking off-the-beaten-path
travel experiences when they visit Thailand, and hospitality
entrepreneurship is flourishing as the demand for local, authentic
and unique tourism continues to grow. Homestays are growing
rapidly on our Airbnb platform today. Our host and guest
communities are also expanding rapidly beyond major tourism
hotspots into upcoming cities like Nakhon Sawan and Chiang Rai. In
GSB, we have found an ideal partner who shares our vision to
digitally connect local hospitality entrepreneurs and spread the
benefits of responsible and sustainable tourism across Thailand.Ē
Dr. Chatchai Payuhanaveechai, President and CEO,
GSB, added, "Local homestays are increasingly
integral to the development of our tourism industry and community.
This helps to create both economic and social value, as Thais
share their local wisdom, culture and traditions with visitors
from around the world. Our joint partnership today will support
sustainable and creative tourism through a new ecosystem that
facilitates access to funding and hospitality training, allowing
them to grow sustainably. We hope that everyone will share their
knowledge with homestay owners in other cities to help generate
income for local communities. Coupled with Airbnbís global
platform, we are confident that our homestay owners will be
equipped to provide the best hospitality experience with the
Homestays in Thailand
While there are official definitions of what
constitutes a homestay in Thailand, in reality this means very
are hundreds, if not thousands, of homestays all over the
Kingdom, but they range from a single room in someone's house -
perhaps the true definition of homestay, to an entire house or
condo, or even a bungalow within a development
which many people would regard more as a resort than a homestay.
Some homestays have western style toilets and showers, others do not. Some
give the guest direct access to the outside, others do not. There
are also questions of cleanliness, security - for the guest and
the homeowner, hygiene and more.
And that's not all. There are plenty of very reasonably priced, good quality
hotels in many rural areas of Thailand with rates similar, if not
cheaper than homestays.
What all this means is that while the
homestay market is growing in supply, there remains many questions
on how to best manage and promote it.
Pictures from Sisaket (ศรีสะเกษ) Province, Thailand.
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