Expedia is to become the exclusive global
optimized distributor of Marriott’s wholesale rates, availability,
and content to a network of global travel providers, effective 15
With the launch of the optimized distributor
model, Marriott is introducing changes to how it approaches the
redistribution of the company’s wholesale rates and availability
among third-party travel providers.
Through this agreement,
Marriott will leverage Expedia Group’s technology to create a single gateway for the
redistribution of Marriott’s wholesale inventory.
distribution model, provided by Expedia Group’s B2B arm, Expedia
Partner Solutions, will eliminate the complexity and inefficiency
of today’s wholesale redistribution model for Marriott hotels.
This single gateway solution is also
expected to provide a more consistent and
reliable shopping experience for travelers, ensuring accurate
display of hotel descriptions, room rates and fees through known
and trusted third party travel providers.
The wholesale distribution landscape today is
fragmented and complex; hotels need to navigate an intricate web
of third-party redistributors and technology standards. This new
solution unlocks the power and scale of Expedia Group’s technology
through one point of access and uniform technology for all
Marriott hotels worldwide, which will enable Marriott to more
efficiently manage its wholesale redistribution.
will no longer receive access to Marriott rates and inventory
directly from Marriott but can contract with Expedia Partner
Solutions to obtain access, provided such redistributors comply
with Marriott’s distribution standards.
Tour operators who access
wholesale rates from Marriott directly continue to have this
option, in addition to leveraging Expedia Partner Solutions as the
optimized distributor for Marriott International wholesale rates.
“At Marriott, our highest priorities include
enhancing service and transparency for consumers while driving
profitability for owners and franchisees,” said Brian King, Global
Officer of Digital, Distribution, Revenue Strategy & Global Sales,
Marriott International. “With this truly innovative solution from
Expedia Group, we can increase our reach to leisure travel
providers while solving distribution challenges and improving
profitability for our hotels around the world.”
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