Singapore Airlines and COMO Shambhala, a
Singapore-based wellness brand, have signed a Memorandum of
Understanding on a wide-ranging partnership aimed at enhancing the
customer experience for travellers.
The initial phase of the partnership will see
COMO Shambhala’s wellness cuisine introduced on
select Singapore Airlines’ flights in the second half of this
The inclusion of co-developed wellness dishes
will progressively be made available in SIA’s Book the Cook
service. In addition, a new wellness menu featuring specially
curated dishes will be introduced across all classes.
Future collaborations may also extend to
on-board amenities, as well as in-flight entertainment content
relating to wellness, among others.
“It’s an exciting moment for the COMO Group, as this collaboration
marks the coming together of the world's most awarded airline and
COMO’s passion for holistic wellness and nutritious cuisine that
has been at the heart of our brand offering since the beginning of
COMO Shambhala and COMO Hotels and Resorts” said Mr Olivier
Jolivet, CEO of the COMO Group.