TravelNewsAsia.com
Mon, 18 March 2019

Singapore Airlines Partners COMO Shambhala

Singapore Airlines and COMO Shambhala, a Singapore-based wellness brand, have signed a Memorandum of Understanding on a wide-ranging partnership aimed at enhancing the customer experience for travellers.

The initial phase of the partnership will see COMO Shambhala’s wellness cuisine introduced on select Singapore Airlines’ flights in the second half of this year.

Accompanied by two Singapore Airlines staff are, from left to right, Singapore Airlines, Ms Betty Wong, Divisional Vice President – Inflight Services and Design and Mr Yeoh Phee Teik, Senior Vice President – Customer Experience. Mr Olivier Jolivet, CEO and Ms Karen Wong, Vice President Marketing of COMO Group. Click to enlarge.

The inclusion of co-developed wellness dishes will progressively be made available in SIA’s Book the Cook service. In addition, a new wellness menu featuring specially curated dishes will be introduced across all classes.

Future collaborations may also extend to on-board amenities, as well as in-flight entertainment content relating to wellness, among others.

“It’s an exciting moment for the COMO Group, as this collaboration marks the coming together of the world's most awarded airline and COMO’s passion for holistic wellness and nutritious cuisine that has been at the heart of our brand offering since the beginning of COMO Shambhala and COMO Hotels and Resorts” said Mr Olivier Jolivet, CEO of the COMO Group.

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